Schulman+Thorogood Group Names Content Strategist and New Media Executive Erik Bratt as Partner

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Bratt to Help Growing Consulting Firm Expand Its Strategic Services for ‘Inbound Marketing’ and New Media Strategy

Schulman+Thorogood Group (http://www.schulmanthorogood.com), a business strategy and new media consulting firm, today named Erik Bratt, a seasoned technology marketing executive, as partner. Bratt will help Schulman+Thorogood Group expand its capabilities for “inbound marketing,” a growing discipline focused on helping clients drive better results through content marketing, social media and online marketing optimization.

Bratt, a principal in Bratt Media (http://www.brattmedia.com), a new media consulting firm, has more than 20 years of marketing and communications experience for leading technology brands and start-ups, including Microsoft, WebSideStory (now part of Adobe Systems), and Telcentris, a cloud communications provider. Bratt started his career as a business reporter for The San Diego Union-Tribune. He is a speaker, blogger and author, writing several best-selling reports on social media for MarketingProfs.com, including "Twitter Success Stories" and "Social Media ROI Success Stories." He is also a social media contributor for the San Diego Union-Tribune.

“There are few people more experienced in content and new media than Erik,” said Rand Schulman, co-founder and principal of Schulman+Thorogood Group. “Erik will help us accelerate our mission of helping innovative companies better market to customers in the social era.”

Inbound marketing focuses on helping companies become more relevant and findable to their target audiences. The cost per lead through inbound marketing is 60 percent lower than traditional outbound marketing techniques – email blasts, telemarketing, mass media advertising, etc. – that tend to interrupt rather than attract (source: HubSpot 2010). For more information on marketing to customers in the social era, read Schulman+Thorogood’s presentation, “The Death of Marketing as We Know It: Adapting Marketing to Changing Customer Demands & Behaviors” (http://www.slideshare.net/schulmanthorogood/death-of-marketing-as-we-know-it).

“Consumers no longer want to be sold to in traditional ways,” said Pelin Thorogood, co-founder and principal at Schulman+Thorogood Group. “They want to discover a company’s products and services on their own – on the web and through trusted referrals. We help clients integrate this new thinking into their core marketing strategies to drive better results.”

As a content strategist and new media consultant, Erik has helped a clients such as Digitaria, MarketingProfs.com, ViralHeat, Online Marketing Summit (OMS), Eightfold Logic, Technology Leaders, and Jive Media improve brand awareness, build customer communities, and become more findable on the social web.

“Rand and Pelin are two of the best marketers in the country. They are continually at the forefront of emerging technologies and trends, including on-demand web analytics, social selling, content engineering, inbound marketing and more,” Bratt said. “I’m excited to join the team as a partner.”

Schulman was recently named one of the Top CMOs on Twitter by Social Media Marketing Magazine, while Thorogood was named one of the Top 20 Women to Watch in Sales Lead Management by the Sales Lead Management Association (SLMA). Late last year, Cornell University published Schulman+Thorogood Group’s thought-provoking essay on marketing to customers in the social era, "The Birth of Customer 2.0."

About Schulman+Thorogood Group: Schulman+Thorogood Group is a business strategy and new media consulting firm devoted to helping companies achieve market leading, differentiated and profitable positions for their products and services. The company’s services include: go-to-market strategy, social media marketing, online marketing optimization, and business and portfolio planning. For more information, please visit http://www.schulmanthorogood.com or follow the company on Twitter: @stgroup, @randschulman, @pelint, @erikbratt.

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ERIK BRATT
Schulman + Thorogood Group
(858) 775-0882
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