Respect Your Universe, Inc. Appoints Christopher Martens as Chief Executive Officer

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Respect Your Universe, Inc. (OTCBB: RYUN; the “Company”) is pleased to announce it has appointed Christopher Martens as Chief Executive Officer of the Company effective June 7th, 2011. Former Chief Executive Officer Kristian Andresen will continue to serve as Chairman of the Board for the Company.

Respect Your Universe Inc.

Kristian Andresen said of the appointment, “RYU is at an exciting stage of its development. We are steadily growing the management team that we believe will guide the Company to a very profitable future...

Respect Your Universe, Inc. (OTCBB: RYUN; the “Company”) is pleased to announce it has appointed Christopher Martens as Chief Executive Officer of the Company effective June 7th, 2011. Former Chief Executive Officer Kristian Andresen will continue to serve as Chairman of the Board for the Company.

Christopher Martens brings a rich history in the sporting apparel industry to RYU including serving as General Manager and Merchandise Director at Nike Inc. He also served as the Global Director of Apparel for the 2008 Beijing Olympics Nike, Inc., Divisional Merchandise Manager for Global Nike ACG and Global Nike Outerwear, Nike, Inc. Mr. Martens has 11 years of retail experience at Eastern Mountain Sports.

Christopher Martens is recognized within the industry for successfully capitalizing on new opportunities and reigniting mature businesses with dramatic results. One of his key strengths is his ability to identify global trends. Mr. Martens aims to create product and brand strategies in an effort to maximize profits as well as enhance brand appeal.

Mr. Martens said of his appointment, “It is rare, when so many opportunities and alignments converge at the same time, consumer, marketplace, sport, product and lifestyle. RYU is at the apex of the next movement in sport and life; strength, honor, respect, and I am honored to be a part of it. Youth, Culture, Respect, Honor, Strength, Confidence, Determination, Perseverance, Success, this is RYU.”

Kristian Andresen said of the appointment, “RYU is at an exciting stage of its development. We are steadily growing the management team that we believe will guide the Company to a very profitable future. It is great to have someone with Christopher’s experience join this team. He has incredible vision and capacity to execute his vision. His appointment as CEO adds to our corporate profile and broadens RYU’s resources as a growing company in one of the most exciting emerging markets in the apparel business.”

About Respect Your Universe, Inc.

Respect Your Universe, Inc. (OTCBB: RYUN – News) is a premium training apparel and equipment company rooted in and inspired by Mixed Martial Arts. Focused on the needs of the athlete, RYU brings innovative design, development and production of premium training gear with style to mixed martial artists and athlete enthusiasts worldwide. The RYU brand is based on respect, honor and sustainability.

For further information please contact:
Corporate Offices:
Respect Your Universe, Inc.
http://www.ryuapparel.com

Investor Relations:
+1-888-455-6183 ext 102
ir(at)ryuapparel(dot)com    

Safe Harbor Statements
Except for the statements of historical fact contained herein, the information presented in this news release constitutes “forward-looking statements” as such term is used in applicable United States and Canadian laws. These statements relate to analyses and other information that are based on forecasts of future results, estimates of amounts not yet determinable and assumptions of management. Any other statements that express or involve discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, assumptions or future events or performance (often, but not always, using words or phrases such as “expects” or “does not expect”, “is expected”, “anticipates” or “does not anticipate”, “plans, “estimates” or “intends”, or stating that certain actions, events or results “may”, “could”, “would”, “might” or “will” be taken, occur or be achieved) are not statements of historical fact and should be viewed as “forward-looking statements”. Such forward looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such risks and other factors include, among others, the actual results of exploration activities, variations in the underlying assumptions associated with the estimation or realization of mineral resources, the availability of capital to fund programs and the resulting dilution caused by the raising of capital through the sale of shares, accidents, labour disputes and other risks of the mining industry including, without limitation, those associated with the environment, delays in obtaining governmental approvals, permits or financing or in the completion of development or construction activities, title disputes or claims limitations on insurance coverage. Although the Company has attempted to identify important factors that could cause actual actions, events or results to differ materially from those described in forward-looking statements, there may be other factors that cause actions, events or results not to be as anticipated, estimated or intended. There can be no assurance that such statements will prove to be accurate as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking statements contained in this news release and in any document referred to in this news release.

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