Industry Vets Find Direct Marketing Growth in Niches

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With a growing client list serving mid-market players in Automotive, Mortgage & Financial Services, and Data Services, MarketTouch has been able to deliver actionable lead data to end users who are experiencing historically high conversions.

New niche markets are harder to access but have proven to be hugely successful for Direct Marketing stalwart MarketTouch, according to the principals of the tenured shop.

Both principals, Tech Hartness and Warren Goff, known industry veterans whose credentials date back to the genesis of database and data-based marketing, have found fertile ground in several niches where new technologies are enabling data accuracies heretofore unseen.

“The industry has been flushed out of so many data players who were nothing more than resellers of previously re-sold data” said Tech, the firm’s GM.” And it happened at a time when data mining methodologies were making giant leaps in both access and accuracy. So, for a company such as ours, who has the ability to understand the new technologies and leverage both online & offline data, the opportunities are enormous right now.”

With a growing client list serving mid-market players in Automotive, Mortgage & Financial Services, and Data Services, MarketTouch has been able to deliver actionable lead data to end users who are experiencing historically high conversions.

Warren Goff, MarketTouch’s EVP, explains it this way. “The market – especially these particular niches, live and die on the value of their data sources. We’ve been able to distill a level of accuracy for them that is truly changing the way they are doing business.”

MarketTouch emerged as one of Direct Marketing’s most powerful players in the late ‘90s, having developed innovative direct response programs for Fortune 100 companies such as WorldCom, Citi and AT&T. With the evolution of data and media technologies, MarketTouch is again developing innovative lead-source solutions for a variety of vertical markets.

Contact:
Tech Hartness, EVP – General Manager
thartness(at)mt-2(dot)com
(888) 548-5478

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Vince Carver
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