Sharper Edge Sales & Marketing Announces Restructuring, Web Launch and New Office in Atlanta

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Young Female President of Growing Manufacturer's Rep Firm Announces Changes to Innovate the Rep Business Model and How They Go-to-Market.

Jackie Wonder, 32, President of Sharper Edge Sales & Marketing Group, is innovating the manufacturer's rep business model.

Outsourcing can be the most cost-effective solution to implement marketing upgrades for the small or mid-sized manufacturer. Every penny counts when we’re talking about ultimately keeping the retail price as low as possible for the consumer

Jackie Wonder, 32, President of Sharper Edge Sales & Marketing Group announced corporate restructuring and office move into Paces Cumberland building in the Vinings area of Atlanta. Wonder also unveiled the company’s new website: http://www.sharperedgesales.com

A rare female-owned retail sales brokerage company, Sharper Edge, is a full-service retail sales, marketing, and design firm servicing small- and medium-sized manufacturers. Sharper Edge is emerging as a leader in its niche industry by leveraging retail expertise, cultivating well established relationships with retail buyers, and bringing innovation to the manufacturers-rep business model.    

“We have always maintained great relationships with merchants and provided good retail insight to manufacturers, so as we have become known in the industry the past few years, we have become a trusted outsourced sales rep network for retail headquarter-selling. We are restructuring by adding a team of seasoned marketers and designers so that we can now offer our clients retail marketing services in addition to our sales services—e.g., social media upgrades, e-commerce solutions, and even packaging design solutions that are both sustainable and impactful to the shopper’s quick glance—all of which are meaningful and necessary to do business especially in today’s retail market,” said Jackie Wonder. She explained, “There are less associates in stores today due to the economic climate and packaging is critical as it needs to deliver more than ever an explanatory, helpful resource for consumers. These additional marketing services we’re providing have come to fruition as manufacturers have asked us for resources to improve their marketing.”

“Outsourcing can be the most cost-effective solution to implement marketing upgrades for the small or mid-sized manufacturer. Every penny counts when we’re talking about ultimately keeping the retail price as low as possible for the consumer. We’ve worked very hard to keep fees low to manufacturers in order to make great deals happen at retail—we will continue to improve on this,” said Wonder.

Regarding the move to Paces Cumberland, Wonder stated, “I grew up here and plan for Sharper Edge Sales & Marketing Group to be a part of the business landscape in this area of Atlanta for years to come. We tremendously value The Home Depot and we believe it’s a good decision to be right down the street as a convenience for our clients.”

Sharper Edge Sales & Marketing currently represents hardware, cooler, building materials, electrical security, tile, flooring and home décor manufacturers to The Home Depot as well as lines at many other retailers.

About Sharper Edge Sales and Marketing Group:
Founded in 2006, Sharper Edge Sales and Marketing Group represents manufacturers to retailers from major mass, home improvement, and sporting goods to specialty retail (e.g. Office Depot, The Home Depot, Wal-Mart, Target and Bass Pro Shops). Their marketing services for manufacturers include product development and sourcing, packaging design, corporate brand identity packages, social media upgrades, and customized retail competitive and trend analysis reports.

Representative Sharper Edge Sales & Marketing clients include manufacturers such as: Swiss+Tech Tools, California Innovations, Bazzill Basics Cardstock & Venture Products.

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