Huthwaite, KnowledgeAdvisors Partnering to Improve the Effectiveness and Business Impact of Learning

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Huthwaite to Optimize Sales Performance Levels through Powerful Partnership

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Huthwaite is partnering with KnowledgeAdvisors to offer learning measurement software that improves the effectiveness and business impact of learning. Organizations aiming for improved sales performance face many challenges in taking consultative selling skills from the classroom into the marketplace. This transition is critical for companies focused on achieving a bottom-line improvement from their sales force. Through a partnership with KnowledgeAdvisors, Huthwaite’s shift to a Smart Sheet and the Metrics That Matter® delivery technology allows quantitative results for clients and helps ensure planned progress toward their goals. These new delivery technologies and the data they provide are assessment tools that help accelerate sales improvement results by identifying the opportunities for greater skill enhancement at an individual and group level. Metrics that Matter® is recognized as the next-generation learning evaluation system and a global standard for human analytics solutions by corporate, public sector and commercial human capital organizations.

“It is now more important than ever to maximize the business impact of training,” said Colleen VanDyke, Huthwaite’s vice president of design services. “This partnership will help our clients easily and objectively measure business results.”

Immediately following a learning event, participants evaluate the learning experience and its applicability to their work, while instructors complete evaluations focused on the students, learning materials and environment. Follow-up evaluations are conducted 60 to 90 days later, again asking learning participants about the effectiveness of what they learned, as well as job impact. Additional insights can be gained by implementing the optional managers’ evaluations, which ask supervisors about the value of the learning for individual and departmental performance. Both follow-up evaluations focus on demonstrating learning program effectiveness.

“Metrics that Matter® has proven enormously beneficial to our clients,” said Kent Barnett, CEO, KnowledgeAdvisors. “We look forward to helping Huthwaite clients benefit through more effective learning programs and a clear demonstration of the value of learning to senior management.”

About KnowledgeAdvisors
KnowledgeAdvisors is the world’s largest provider of learning and talent measurement solutions. Leading organizations access its measurement expertise and on-demand software to ensure a high-performing workforce. As a thought leader in Human Capital Analytics, KnowledgeAdvisors provides the most comprehensive analytics solutions in the market. By combining measurement expertise, on-demand evaluation software, and integrated analytics solutions with benchmarking, organizations gain the necessary insights on how to best develop their workforce. For more information about KnowledgeAdvisors, visit:

About Huthwaite, Inc.
Founded on scientifically validated behavioral research, our methodologies—which include the internationally renowned SPIN® Selling—guarantee sales success. Huthwaite assesses your organization's needs and develops customized sales performance improvement and coaching programs that drive real business results. For more information, please visit us at:


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