SOCIAL CRM for Associations: “The Future is Now” Tour; Avectra and Social Fish to Host Social CRM and Member Engagement Educational Series

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Avectra, the leading provider of web based association management software (AMS), and Social Fish, a leading social media consulting firm, have announced the kick off of “The Future is Now” national summer Social CRM for Association tour.

Avectra, the leading provider of web based association management software (AMS), and Social Fish, a leading social media consulting firm, have announced the kick off of “The Future is Now” national summer Social CRM for Association tour to help associations and member-based organizations learn and better understand the benefits of implementing a successful Social CRM strategy.

“Social applications are transforming the way society collaborates, shares, and makes decisions. To grow and manage the ever-increasing demands of their members, today’s associations and not-for-profit organizations need to include the social arm of the relationship into their overall business strategies,” stated Patrick Dorsey, vice president of marketing for Avectra. “ To become a Social CRM enabled organization, it’s time to apply the latest technology breakthroughs in membership-management to transform the way associations recruit, retain and engage with their members and community.”

Social CRM is not an Avectra invention or the latest technology fad - the Gartner Group estimates that Social CRM will be a $1 billion market in 2012. The same best practices driving the adoption of Social CRM in the corporate world are applicable to associations and member-based organizations.

Attendees will learn what successful associations are doing to respond to the ever increasing level of social-sophistication in their relationships with their members and prospects and to develop and execute a strategy for how they want to engage and interact with their entire community

To help better under how Social CRM for Associations works will allow association executives to engage with their specific membership and make smarter business decisions faster. The tour offers seminars geared for both professional and trade organizations.

All seminars will begin with an 8 a.m. breakfast and registration. The seminars will conclude at 10 a.m. The upcoming dates include:

Date    Event    Venue
June 7    Social CRM for Professional Societies    Mary M. Gates Learning Center
United Way Worldwide
701 North Fairfax St
Alexandria, VA

June 8    Social CRM for Associations    Emergency Nurses Association
915 Lee Street
Des Plaines, IL

June 9    Social CRM for Associations    American Hospital Association
155 N. Wacker Drive
Chicago, IL

June 16    Social CRM for Trade Associations    American Immigration Lawyers Association
1331 F Street, NW
Washington, DC

June 22    Social CRM for Trade Associations    Mary M. Gates Learning Center
United Way Worldwide
701 North Fairfax St
Alexandria, VA

June 23    Social CRM for Professional Societies    American Immigration Lawyers Association
1331 F Street, NW
Washington, DC

Webinar Registration Link:
To learn more and register, click here: http://bit.ly/lBZqOW

About Avectra
For the last 16 years, Avectra has been translating our customers’ needs into market-leading association management software – whether our customers serve members by the hundreds or hundreds of thousands. Our 100% Web-based technology integrates data with business processes and then automates it, so our customers can engage members, provide access to all of their resources and get more done. Each of our solutions is continually refined by the user community, ensuring that we have the features our customers need to run their businesses and lead their industries. With ongoing, automatic upgrades that won’t disrupt service or incur additional costs, we keep our customers current with the latest technology. Avectra is headquartered in McLean, Va., with a regional office in Chicago.

To explore the netFORUM family of products, please visit http://www.avectra.com , or call 800-858-8272.

About SocialFish
SocialFish has been helping associations make the most out of social media since we opened our virtual doors in August of 2008. Our clients include American Society of Civil Engineers, IEEE, National Association for Children’s Hospitals and Related Institutions, National Association of Home Builders, and Financial Executives International, In addition to consulting work, SocialFish’s Maddie Grant and Lindy Dreyer are recognized bloggers in association, non-profit, social media, and marketing circles. SocialFish is headquartered in Washington, DC.

To discuss how SocialFish can help your organization, visit http://www.socialfish.org or call 202-713-5343.    

Contacts
Patrick Dorsey
Avectra
703.506.7037
pdorsey(at)avectra(dot)com

Matt McCarthy
PAN Communications
978.474.1900
avectra(at)pancomm(dot)com

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Patrick Dorsey
Avectra Inc.
(703) 506-7037
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