Software Management, Inc. (SMI) and Cendyn™ Join Forces

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Providing Powerful Electronic Proposal Tools to the Destination Marketing Industry

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SMI’s unique leadership position as a key technology provider to the DMO vertical market makes them the ideal fit for us.

Software Management, Inc. (SMI), a Pittsburgh-based provider of software and web development services to destination marketing organizations and Cendyn a full service sales and marketing firm to the hospitality and tourism industries announced today that they have joined forces to provide powerful electronic proposal tools to the destination marketing industry.

This ground breaking partnership integrates SMI’s Destination 3000™ application, a CRM software solution for destinations, with Cendyn’s eProposal™ system. Using the two systems together, destinations will be able to create personalized, electronic proposals to meeting planners. Electronic proposals can be easily personalized for an individual meeting planner with content, custom messages and even video to showcase a destination’s offerings that would specifically appeal to that prospective customer.

“SMI is proud to announce this partnership with Cendyn to offer their solutions to our over 100 destination marketing industry customers,” said Jennifer Reichenbach, President of SMI. “With a few clicks, D3000 users will be able to create dynamic proposals for meeting planners based on hotel responses and industry partner information already living in their Destination 3000 systems."

Reichenbach continued, “Cendyn is already widely respected for their work in the hospitality and tourism industry with companies such as Hyatt Hotels and Resorts, Westin, Sheraton, Ritz-Carlton and others. Because of their vast experience in the hotel industry, meeting planners are already very familiar with using Cendyn’s eProposal system. It was an easy decision to align our company and software with Cendyn.”

”We are excited to partner with SMI," stated Robin Deyo, Executive Vice President of Cendyn. “SMI’s unique leadership position as a key technology provider to the DMO vertical market makes them the ideal fit for us. Our eProposal system will allow DMO’s to drive conversions with accelerated response times, personalized proposals with relevant content and the ability to showcase their destination with a wow factor.”

SMI and Cendyn will be introducing eProposal to the destination marketing industry in an upcoming webinar. Email sales(at)softwaremgt(dot)com to be included on the webinar invitation list.

Plan to meet with both organzations at DMAI's 97th Annual Convention & Business Exchange in New Orleans, LA; July 20-22.

About Software Management, Inc. Software Management, Inc. (SMI) is an established Pittsburgh-based company that provides CRM systems plus custom web/database solutions to the travel, tourism and meetings & conventions industry, with a further practice focus on Destination Marketing Organizations (DMOs). With over 100 DMO clients, SMI enjoys a unique leadership position as a key technology provider to the DMO vertical market. SMI’s customers include destinations like Miami, New Orleans, Washington DC, Phoenix, Seattle and Orlando. For more information, visit

About Cendyn Established in 1996, Cendyn is a full service agency specializing in turnkey solutions that drive bottom line results for the travel and hospitality industries. Founded by hoteliers and marketing professionals, Cendyn’s proven strategies and innovative Marketing, Sales, Reservations and CRM solutions raise online visibility, while driving direct internet revenue and ROI for more than 12,000 hotels and travel destinations worldwide. Clients include: Starwood Hotels & Resorts, Ritz-Carlton Hotel Company, Hyatt Hotels and Resorts, Hilton Worldwide, Marriott, and other chains and independent properties and hotel companies such as Trump Hotel Collection, The Breakers, The Broadmoor, Denihan Hospitality, Stepstone Hospitality and Crescent Hotels & Resorts. Cendyn is a privately held company headquartered in Boca Raton, FL. For more information, please call             866-625-4518     or visit


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