House of Fraser Appoints Greenlight for Search Duties

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Greenlight to work jointly with House of Fraser's in-house digital marketing team on search engine optimization initiatives

Greenlight has the right balance of technical and creative skills to help maximise House of Fraser’s search engine rankings

House of Fraser has appointed leading search marketing and technology firm Greenlight to work jointly with its in-house digital marketing team to devise, implement and execute its search engine optimization initiatives. Greenlight will work closely with House of Fraser’s social media agency to create an integrated strategy.

House of Fraser, renowned for its designer brands and exclusive collections, has over 850 brands online which generated revenues of £50 million in 2010. The company aims to achieve a 100% increase in 2011.

House of Fraser’s core areas of focus include increasing visibility for its clothing range through maximizing its prominence for key fashion-related search terms used by consumers shopping online, engaging more with customers and improving service and retention levels through creating a pleasant and overall fun online shopping experience.

Andy Harding, director of eCommerce at House of Fraser comments:

We have selected Greenlight as our search partner. The agency has a proven track record of delivering success in our sector. It has demonstrated the best understanding of our vision and values. We believe Greenlight has the right balance of technical and creative skills to help maximise House of Fraser’s search engine rankings.”

About House of Fraser:

House of Fraser is the leading, national premium department store group in the UK and Ireland trading principally under the iconic House of Fraser brand name through a portfolio of 61 well-invested stores and through its rapidly growing web-store,

The House of Fraser brand is differentiated from other department store groups in the UK by its 160 year history in the UK retail market, wide geographic reach (across the UK and on-line), broad range of high quality premium branded merchandise offered at attractive prices, increasing exclusive House Brand offering and commitment to providing an imaginative, exciting and relevant shopping experience to its customers.

About Greenlight:

Greenlight is a leading independent specialist search and social marketing consulting and technology firm, the largest of its kind in Europe and the fastest growing. With over 100 blue-chip clients including Santander, New Look, Thomas Cook, Sky and ghd. Greenlight is a leader in the search marketing space, and is recognized worldwide for its commitment to delivering record ROI for its clients and investing in the future of search.

Greenlight is considered the premier thought leader in the sector, publishing widely read industry reports, original research, speaking at trade events, and delivering a highly respected search training programme in conjunction with the IDM. Founded in 2001, Greenlight is headquartered in London, with offices in New York.


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