StockTwits Launches Investor Relations Solution for Public Companies to Maximize and Manage Social Media Communication

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New Suite of Products Enable Investor Relations Professionals to Leverage the Power and Popularity of Social Media; First Solution to Address Legal Challenges of the Social Web

StockTwits IR Suite

“StockTwits has allowed us to cut through the noise of social media to easily take control of our messages, instantly simulcast them to an enormous audience, and monitor investor reaction.” -- Sean O’Brien, executive vice president at PGI

StockTwits®, a real-time social idea network for the investing community and creator of the $(TICKER) tag for the widest syndication of investment information, today announced a new suite of services created specifically for public corporations and investor relations professionals. Following a successful beta period - and in use by more than 50 companies including Dell, Hewlett Packard, and NetApp - the StockTwits IR Suite helps corporations monitor, disseminate, and measure important news and messages within the viral atmosphere of social media. The StockTwits IR Suite is available immediately, along with an optional Social Compliance add-on -- the world’s first IR solution to address the unique legal challenges presented by regulated communications in social media.

The number of individuals, investors and companies using social media is surging, indicating that it has become a critical component of the communications mix for all public companies. Traditional IR tools and solutions are not positioned to handle the new realities of the real-time social web, while existing social media tools do not meet the unique requirements of the regulated and specialized investor relations role. As a result, many IR departments experience frustration and missed opportunity when working with the social web. With the StockTwits IR Suite, companies can claim their ticker page to take control of their social presence on the leading investor-focused social network, while leveraging StockTwits to listen to, engage with, and reach the broadest possible social audience. These capabilities are managed via the StockTwits IR Suite’s “Social Dashboard,” a powerful central command center for social communications, analytics and compliance.

“StockTwits has allowed us to cut through the noise of social media to easily take control of our messages, instantly simulcast them to an enormous audience, and monitor investor reaction,” said Sean O’Brien, executive vice president of strategy and communication at PGI. “We believe that social media is here to stay, and StockTwits has allowed us to capitalize on it with confidence in a simple, straightforward solution at a low cost – a perfect mix of features and price point.”

The StockTwits IR Suite Includes:

  • Verified Ticker Page – Take control of your ticker on StockTwits to receive prominent message placement on the ticker page for maximum impact, and control a customizable information panel that can display links to a corporate blog, YouTube channel and SlideShare presentations.

-Social Distribution – Disseminate messages in real-time to millions of people across multiple networks via StockTwits through links to other social networks such Twitter, Facebook, and LinkedIn, as well as StockTwit’s distribution relationships with financial portals including CNNMoney, Yahoo! Finance, Reuters.com, Bing Finance and Investopedia.

-Social Dashboard - A powerful central command center that allows investor relations professionals to manage their social measuring and monitor and measure their social media reach and impact across the entire StockTwits network.

The Social Compliance add-on is the first of several upcoming upgrades that expand the StockTwits IR Suite for Investor Relations professionals. This forward-thinking solution allows companies to append disclaimers to social messages and links to third party sites, utilizing technology from social compliance leader CMP.LY. Each disclaimer is retained with the link as messages are shared across the social web, so companies can be assured that investors see their disclaimer even as the messages get passed along.

Pricing
The StockTwits IR Suite is available at no cost for a limited time to U.S. public companies and the Social Compliance add-on is priced at $99 per month. With an additional solution for market professionals entering beta testing this month, StockTwits will continue to add product offerings that allow professional and regulated members of the investing community to fully participate in the StockTwits social platform, reach investors across the StockTwits network, and maximize their use of social media. For more information on the StockTwits IR Suite, please contact Chris Bullock, vice president of corporate solutions, at cbullock(at)stocktwits(dot)com or visit http://www.stocktwits.com/ir.

About StockTwits
With offices in San Diego and New York, StockTwits is a real-time, social idea network for the investing community and creator of the $(TICKER) tag for the widest syndication of investment information. It provides a specialized environment created specifically for investors where users can customize information and networks based on interests and investments, and corporations can easily monitor, disseminate and manage communication within the social media environment. StockTwits was named "One of the Best Websites, 2010" by Time Magazine, and was listed as one of the “10 Most Innovative Companies on the Web” by Fast Company.

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ALLISON VANO
CONCEPT COMMUNICATIONS
(619) 296-9121
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