University of Leicester Wins GOLD at the Heist Awards for Best Use of a 'Digital Platform' for Student Recruitment with Azorus CRM; Also Brings Home 4 Additional Awards

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Azorus Inc. is proud to announce that our client, the University of Leicester, has been rewarded once again for their innovation in higher education marketing.

We are dedicated to finding new ways of doing old things and bringing new perspectives to established ideas.

Azorus inc. is proud to announce that our client, the University of Leicester, has been rewarded once again for their innovation in higher education marketing.

The University of Leicester received a total of 5 awards out of their 6 nominations at the Heist Awards Gala in Leeds, England on May 26th 2011. Importantly Leicester won GOLD for the newest category for best use of a “Digital Platform” for student recruitment with their CRM solution known as MyLeicester; an undergraduate enquiry and applicant CRM platform.

Considering the monumental changes the UK’s higher education sector is currently experiencing – this year’s awards ceremony may have been the most significant one to date. Rising tuition is putting a greater emphasis on marketing strategy. Fortunately, institutions such as the University of Leicester are at the forefront of innovation in strategic marketing within higher education.

The University of Leicester has consistently been ranked among the top universities in the UK and was named the University of the Year in 2008 by the Times Higher Education (THE). Leicester has an appetite for innovation and was among the first universities to adopt advanced Customer Relationship Management (CRM) capabilities with their selection of the Azorus CRM suite two years ago. Explains Helen Pennack, Director of Marketing, “We needed a solution that would take us to the next level in our overall e-recruiting strategy. Azorus’ CRM management platform together with their unique Facebook application gives us the ability to streamline our data management and gain greater insight into student engagement. Having the ability to personalise and tailor this information, we will be able to establish meaningful relationships during the recruiting cycle improving our ability to attract the right students.”

The Heist Awards have evolved over the past 20 years to become the premier awards programme in the United Kingdom’s education marketing sector. Powered by the Euro RSCG, the largest integrated marketing agency in the world, and several other key sponsors, the Heist Awards exist to recognize and celebrate the professionalism and innovation shown from the smallest regional college to global education brands.

The accolades Leicester has garnered recently are a tribute to their spirit of innovation and their can do mentality. As Helen explains, “We are dedicated to finding new ways of doing old things and bringing new perspectives to established ideas. We’re delighted to have been acknowledged in our efforts to make student life easier without compromising quality.”

About Azorus: Azorus is a CRM solutions firm catering exclusively to the higher education market. With the right combination of technology and support, we help higher education institutions transform their recruitment and enrollment efforts. Since 2002, Azorus has been working with a wide range of higher education institutions in Canada, the United States and the United Kingdom.

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Stephen MacDonald, President & CEO
Azorus.com
(902) 446-4500 8031
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Helen Pennack, Head of Marketing Communications
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