Alliance Hospitality Expansion Adds Suite of Fee-Based Revenue Management and Sales & Marketing Service Packages to Existing Hotel Management Program

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Alliance Hospitality currently offers a selection of hospitality revenue management, sales & marketing, and hotel operations packages. The company is a leading provider of 3rd party management of full service and upscale select service and extended stay hotels under franchise agreements with major hotel brands such as Marriott, Hilton, IHG, and Starwood Hotels & Resorts.

Alliance Hospitality

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The addition of these services to our portfolio of product offerings is the natural progression for a company with our proven track record of success.

Alliance Hospitality, a hospitality management company based in Raleigh, North Carolina, today announced the expansion of current services offered to include fee-based revenue management and sales & marketing service packages.

Rolf Tweeten, President and CEO of Alliance Hospitality said, “These new service offerings fill an existing need within the hospitality industry for hotel owners and operators looking to gain a competitive advantage quickly without a large amount of capital investment or a long commitment to an outside management company. Our team of experienced professionals at Alliance Hospitality can provide a cost-effective alternative to the paid revenue services offered by the major hotel brands, and smaller companies and independent operators can now access the systems and processes that have enabled our managed hotels to outperform the competition.”

Revenue Management Services at Alliance Hospitality is available in several packages to accommodate full-service, select-service, extended stay, and convention properties. A budget-friendly option offering strategic guidance and recommendations is available for hotels that are more self-sufficient with implementation of rate strategy changes.

The Sales & Marketing Services Package incorporates several of the innovative and proprietary tools developed by Alliance Hospitality both internally and with external vendors. The package also includes a sales automation system, corporate representation at Alliance scheduled major travel agency presentations and lead generating trade shows for major market segments. The Sales & Marketing Services Package also provides access to training such as Alliance Sales University and Regional Workshops as well as the monthly webinars for specialty topics.

Both divisions will fall under the leadership of Ryan Gosdin, Vice President of Sales & Marketing, who said, “Alliance Hospitality has long been recognized as an innovator and pioneer of next-generation hospitality revenue management and sales & marketing strategy. The addition of these services to our portfolio of product offerings is the natural progression for a company with our proven track record of success in developing strategies to gain market share and increase sales efficiencies. This strategic expansion of services is the next step in the plan for the advancement and evolution of Alliance Hospitality." To download a brochure or request more information, please visit our website at http://www.alliancehospitality.com.

**PHOTOGRAPHS & INTERVIEWS AVAILABLE UPON REQUEST**

About Alliance Hospitality Management:
Alliance Hospitality is an innovative next-generation hospitality management company, headquartered in Raleigh, North Carolina. Alliance was founded in 2003 to manage lodging assets for institutional investment groups, individual owners and lenders. Alliance Hospitality provides value by developing the highest caliber hospitality professionals, and through implementing proprietary tools and unique processes to create a comprehensive hospitality management system. The Alliance portfolio of full-service, extended stay, all-suite, and select service hotels includes hotels operating under agreements with Marriott, Hilton, IHG, Carlson, Wyndham, Choice, and Starwood as well as Independent hotels.

© 2011 Alliance Hospitality Mgt. LLC. All rights reserved.

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