Email Marketing Firm, Listrak, Adds New Features Giving Retailers More Behavioral Insights

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New Software Release adds purchase metrics, advanced revenue dashboards, and admin features to better target and engage customers

We are continually innovating to give our clients more advanced capabilities with our email software to send more relevant and engaging messages based not only on customer profiles, but also on their behavior and interactions.

Listrak, a leading email marketing solutions provider, announced a new release to its web-based email marketing platform. This new release includes advanced features for the application, administration and reporting to give retailers more flexibility with the application and insight into customer purchase behavior to increase sales and email marketing ROI.

Listrak Release Version 4.11 includes various updates and advances to existing features. A few of the highlights include a new shopping cart abandonment dashboard with added metrics including total number of carts abandoned and recovered, identified and guest abandoners, reachable abandoners, plus revenue breakdown details on abandoned and recovered products.

Its new Customer Purchase Metrics sync provides behavioral and purchase insights enabling better segmentation and targeting to create more relevant and timely messaging. Specifically, this feature analyzes customer purchase metrics, including lifetime spend broken out by 1, 2 and 3 years; total number of orders; first and last order date; average time between orders; recently purchased products; and projected next order date.

Version 4.11 also includes additions to the admin including a message approval system that is custom defined per user; advanced suppression capabilities on profile attributes and multiple list sends; and updates to its triggered messaging so that messages can be tailored based on profile attributes of a single customer. This includes a conditional action step that allows retailers to automatically route customers through various conversations based on particular profile attributes.

“We are continually innovating to give our clients more advanced capabilities with our email software to send more relevant and engaging messages based not only on customer profiles, but also on their behavior and interactions,” says Ross Kramer, Listrak CEO. “Our goal is to provide retailers with the solutions to establish credibility by incorporating ratings and reviews; to be more relevant with the insight to do advanced segmentation and targeting; and to understand the return and revenue from email marketing all in an effort to increase ROI and customer lifetime value.”

To learn more about Listrak’s email platform and ecommerce solutions, visit http://www.listrak.com.

About Listrak
Listrak is an email marketing firm providing the solutions, software, and expertise to optimize the value of email. Listrak works with clients like Swell, Waterford, La-Z-Boy, Galls, Motorola and Movies Unlimited to develop engaging email marketing that goes beyond the inbox to the individual, to deliver the extra percent in effectiveness and ROI.

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Heather Bonura
Listrak
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