Washington, DC (PRWEB) June 07, 2011
The education, services and technology company Pearson is supporting the Association of Educational Publishers (AEP) and Creative Commons in an industry-wide initiative to improve internet search results through the creation of a metadata framework specifically for K-12 learning resources.
Pearson School CEO Peter Cohen said, “This new capability will be extremely helpful to educators everywhere in identifying appropriate educational materials for their classrooms.” He added, “As launch partners for this initiative, Pearson will adopt a common meta-tagging strategy so that our content is discoverable and can be searched and stored along with other developers’ content.”
In announcing the initiative, AEP CEO Charlene Gaynor said, "This is a watershed project for our industry. It benefits both users and content providers because improved discoverability expands the market. Being part of the process with Creative Commons allows publishers to address issues such as quality and suitability as dimensions of educational content."
The partnership represents the first industry-specific initiative since the recent announcement of Schema.org by major search vendors Google, Yahoo!, and Microsoft Bing. Schema.org aims to create a universal framework for tagging web-based content to provide a faster and richer search experience.
AEP and Creative Commons will co-lead the project for the learning resources industry with AEP handling communication and Creative Commons overseeing the development of the technical specifications. Both organizations will provide representatives to a working group convened and managed by Creative Commons. Once a draft framework is complete, it will be made available for public comment and review through a project website developed by AEP. Specifications are expected to be completed by February 1, 2012. The initial scope will at a minimum cover the Common Core State Standards for K-12.
The project is being underwritten with grants from the William and Flora Hewlett Foundation and the Bill & Melinda Gates Foundation.
For additional information, contact schema(at)AEPweb(dot)org.
Pearson has as its mission to work side-by-side with states, districts, teachers, students and parents to ensure that every child is prepared for college and career.
Contact: kate.miller(at)pearson(dot)com – 1.800.745.8489