New York's Could You? Non-Profit Org and Desmond Tutu Fellows Forge Partnership to Highlight “Rise of New Africa,” and Benefits of Investing Thursday, June 9 in NYC

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Africa Has Higher Return on Investment than Any Other Emerging Market According to United Nations Study cited in Harvard Business Review.

"Companies that desire revenues and profits, we believe, can no longer ignore Africa. The West is slow to invest because of the Old Story of Africa that remains burned into their minds. CouldYou? is changing that lens through tailored immersion trips to Mozambique for people of influence, and through our relationship with the Desmond Tutu Fellows across the continent,” said New York City's CouldYou? Founder Christine Garde (

Could You? will host a reception to welcome three Archbishop Desmond Tutu Fellows this Thursday evening, June 9 in New York City at 38 W. 39th St. 3rd floor, New York, NY.Together, the non-profit and three of the Tutu Fellows will announce a powerful partnership forged to highlight the “Rise of New Africa” and the higher return on investment that the African continent offers investors.

CouldYou? a non-profit organization based in New York City and founded in 2007, helps individuals, scholars, entrepreneurs, investors, philanthropists and other citizens of the world find their own unique contributions to impact poverty from an African-led perspective. It currently operates several trips a year to Mozambique, South Africa and elsewhere on the African continent. The organization poses the question: “Can eight days change your life and change the world?” These hand-tailored immersion experiences occur annually in April, July and August.

The Archbishop Desmond Tutu Fellows are young leaders from across the African continent with prominent positions in their various fields of expertise. These individuals are vibrant, astute change agents who are passionate about the future development of the African continent and determined in their resolve to see the “Rise of Africa.” The Tutu Fellows are literally transforming communities and countries each and every day.

The three Fellows are: Erik Charas (a social entrepreneur in Mozambique who started a free newspaper that’s now being read by his nation's top business leaders and the newly literate that The Guardian calls ‘a tool for social transformation.’; Tracey Webster (the founding member and CEO of the Starfish Greathearts Foundation, SA and former “Real Hero,” who carried the Olympic Torch for South Africa; and James Mwangi (Global Head of Dalberg
According to UN data cited by Harvard Business Review ( Africa offers a higher return on investment than any other emerging market. Competition is less intense and few foreign companies have a presence there, and pent-up consumer demand is strong.

Investment in Africa has never had a higher return, according to the May 2011 Harvard Business Review:
“Over the past decade, Africa’s real GDP grew by 4.7% a year, on average—twice the pace of its growth in the 1980s and 1990s. The surge cut across nations and sectors. By 2009, Africa’s collective GDP of $1.6 trillion was roughly equal to Brazil’s or Russia’s. The continent is among the fastest-expanding economic regions today. In fact, Africa and Asia (excluding Japan) were the only continents that grew during the recent global recession. Though Africa’s growth rate slowed to 2% in 2009, it bounced back to nearly 5% in 2010, and in 2011 it is likely to touch 5.2%....As Africa’s economies progress, opportunities are opening in sectors such as retailing, telecommunications, banking, infrastructure-related industries, resource-related businesses, and all along the agricultural value chain. Consider that telecom companies in Africa have added 316 million subscribers—more than the entire U.S. population—since 2000.” Source:

More about the Fellows
The Archbishop Desmond Tutu Fellows are a mobilised group of leaders governed by a values-driven code of conduct working towards accomplishing a vision that all Africans aspire to: “A land of promise, economic prosperity, freedom, justice and peace, a place every-one is proud to call home.” The Fellows received the following challenge laid out by Archbishop Tutu in his address to the Tutu Fellows: “I want you to stand up against the evils that may pervade your society, be they corruption, greed, discrimination, intolerance, abuse or whatever. But I also want you to be the positive creators of opportunities for others to share the benefits of success and endeavour. Empowering and enabling others to succeed is as important and as rewarding as fighting inequalities. Caring, humility, vision and passion are hallmarks of great leaders. I look to you to be the generation that drives the transformation of Africa, and I particularly look to the Archbishop Tutu Fellows to be at the forefront of change…”

More about CouldYou?
Each year, CouldYou? sponsors several eight-day immersions in southern Africa where participants can meet with renowned leaders in agriculture, journalism, health and human services, childcare, planning, development, finance and wildlife preservation throughout southern Africa. Previous “immersions” have included: visits to children at a school and orphanage based in Matola Rio, Maputo; meetings with a village chief and villagers to analyze problems with inadequate food and water supplies in Gubane Village—a place few Westerners have witnessed—( Other experiences include: meeting women with at the helm of the micro lending movement with AfricaWorks (, viewing successful irrigation projects along the Limpopo River and delivering the first free newspaper founded by Tutu Fellow Erik Charas (

For more information: CONTACT: Michelle Courtney Berry, Marketing Consultant and CouldYou? Alumni (michellecourtneyberry(at)gmail(dot)com) or Christine Garde, Founder of CouldYou? (christine(at)couldyou(dot)org) address: 938 Amsterdam Ave #2R, New York, NY 10025; phone: 917.796.1961)


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Michelle Berry

Christine Garde
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