Vibrant Showcases the ‘Dream of Display’ at IAB Conference

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Contextual Leader to Share Insights and Best Practices at Events Throughout Internet Week

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We partner with the top 100 brands to deliver the latest innovations in display and recognize the importance of sharing some of these best practices at key industry forums

Vibrant, the global leader in premium contextual advertising solutions, announced it will showcase best practices and the latest innovations in display advertising for a high-level industry audience at IAB Innovation Days. The workshop will be held tomorrow, June 8, at 2:15 p.m., and will be led by Anna Kassoway, Senior Vice president, Global Marketing and Creative Solutions for Vibrant.

The session, “Fulfilling the Dream of Display, with Imagination and Precise Contextualization,” will focus on the new breed of display, how it leverages dynamic creative, live feeds, video assets and social functionality to create relevant brand experiences that get results, and the impact it will have on contextual advertising’s future.

Throughout this year’s Internet Week NY (June 6-13), Doug Stevenson, CEO, Anna Kassoway, SVP of Marketing and Creative, Brian White, VP of Publisher Solutions, and other executives will be involved with such conferences and events as AdAge Creativity & Technology and the Digital Publishing and Advertising Conference (DPAC).

Vibrant has recently participated in events such as NY Media Day, Digital Hollywood’s Media Summit, Adweb 3.0, Digiday: On Media, Digital Publishing Summit, the Advertising Women of New York’s (AWNY) Young Executives Auction and Power Player Luncheon and JFAM Forum NYC 2011.

“Vibrant sets the bar for contextual thought leadership and providing value to our 250 million unique users, and 6,000 premium publishers,” says Vibrant Co-Founder and CEO Doug Stevenson. “We partner with the top 100 brands to deliver the latest innovations in display and recognize the importance of sharing some of these best practices at key industry forums.”

Vibrant executives will be featured in several upcoming discussions and events during Internet Week including:

June 8 – 9, IAB Innovation Days, New York – The dramatic shift around consumers’ demand for content, whenever, wherever and however they can get it has intersected with innovations in technology and has created limitless opportunities for the Internet. To address this, the Interactive Advertising Bureau will host its Innovation Days Conference on “The Future of Display,” with panels and workshops featuring Vibrant, L’Oreal, Google and Yahoo.

June 9, Digiday’s DPAC, New York – Vibrant’s expertise will help shape the discourse on the panel, “Subscriptions, Paywalls and Real Money. Will Users Pay Up or Fade Away?” and at the conference, joining top executives from Hearst, The Weather Channel, OWN, Time Warner, Initiative, OPA and AOL. DPAC brings together the leading figures in media, marketing, publishing, and technology to discuss the exploding digital content and advertising industry – exploring the new frontiers of "digital" for all content providers, agencies and marketers.

June 10, Ad Age Creativity & Technology, New York – Vibrant will be on hand for a gathering of the best minds in the field for a discussion of furthering creativity through technology. The company will be submitting its creative work with Bing for Ad Age’s Display Ad Awards, which will launch with the event.

About Vibrant
Vibrant (http://www.vibrantmedia.com) is a world leader in contextual technology aligning billions of words across the Internet with relevant video, information, tools, and advertising. With over 6,000 premium publishers, reaching more than 250 million unique users per month (comScore, 2011), Vibrant gives top brand marketers the opportunity to deliver highly targeted advertisements within premium Web content and offers publishers premium editorial tools to re-circulate users throughout their websites. Vibrant works with top brand advertisers such as Microsoft, Unilever, Chrysler and AT&T. The company was founded in 2000 and has offices in London, New York, Boston, Detroit, Chicago, San Francisco, Los Angeles, Paris, Hamburg, Munich and Dusseldorf. Vibrant's rapid growth has been recognized by the Inc. 500 and Deloitte Fast 50 lists. Vibrant Co-Founder and CEO Doug Stevenson was named Ernst & Young Entrepreneur Of The Year® 2010 for Metro New York. For more information, visit:http://www.vibrantmedia.com or http://www.hyperlinkevolved.com or http://www.facebook.com/vibrantmedia or http://twitter.com/vibrantmedia.

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Jonathan Gardner
Vibrant
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