Los Angeles, CA (PRWEB) June 07, 2011
WebVisible (http://www.webvisible.com) and Media General, Inc. (NYSE: MEG) today announced a partnership that will put award-winning online advertising technology into the hands of local businesses advertising with Media General’s newspaper and television properties throughout the Southeast.
The partnership brings new revenue opportunities to Media General, expanding the company’s portfolio of advertising solutions to include industry-leading search engine marketing capabilities.
Media General advertisers gain access to the powerful combination of technology and services that helps companies connect with customers online in the most efficient and cost-effective way possible. The platform is powered by WebVisible and is offered to advertisers through Media General’s local media brand names.
The companies have launched the program in five locations so far, through Media General’s newspaper and television properties in Tampa, Fla.; Winston-Salem, N.C.; Greenville / Spartanburg, S.C.; Woodbridge / Manassas, Va.; and Richmond, Va.
WebVisible connects local businesses with the consumers near them who are already looking for what they sell. WebVisible will provide Media General advertisers with full search engine marketing services, including a landing page, call tracking, insight into which search keywords generate the best return on investment, detailed reporting and guidance on how to get the most out of their campaigns.
“We are delighted to have another option that helps our advertisers find new ways to build their businesses and connect with customers,” said Andy Lobred, Vice President of Sales for Media General. “WebVisible offers the right combination of technology and services to accomplish that – putting an advertiser’s online ads where they’ll generate the most response from interested buyers. We appreciate working with a turnkey partner like WebVisible, which will provide us with a proven new revenue stream and a valuable new product for our advertisers.”
“Consumers use many different media sources when searching for local products and services, and Media General is well-suited to meet the expanding advertising needs of businesses wanting to connect with those consumers,” said Geoff Stevens, WebVisible’s Chief Revenue Officer. “We’ve been helping newspaper and media companies incorporate online advertising into their offerings for the past six years, and we’re thrilled to partner with Media General.”
WebVisible combines data, analysis, insights and technology to connect consumers to local businesses – exploiting the technology that consumers already use to connect them to local businesses that have what they are looking for.
About WebVisible, Inc.
WebVisible has been the leading provider of local online marketing software and services since 2001. WebVisible was among the first to pioneer the use of search as a reliable, measurable avenue to connect directly with a buyer’s needs, providing solutions through some of the world’s largest Interactive Yellow Page companies, directories and other media vendors. The company has served more than 100,000 customers from 4,000 industries in 14 countries. The company also delivers solutions directly to small businesses throughout the United States. WebVisible is based in Los Angeles, Calif., with an office in Mumbai. For more information, visit http://www.webvisible.com or call (800) 700-0530.
Follow WebVisible on Twitter.
About Media General
Media General is a leading provider of news, information and entertainment across multiple media platforms, serving consumers and advertisers in strong local markets, primarily in the Southeastern United States. Media General’s operations are organized in five geographic market segments and a sixth segment that includes the company’s interactive advertising services and certain other operations. The company’s operations include 18 network-affiliated television stations and their associated websites, three metropolitan and 20 community newspapers and their associated websites, and more than 200 specialty publications that include weekly newspapers and niche publications targeted to various demographic, geographic and topical communities of interest. Many of the company’s specialty publications have associated websites. Media General additionally operates three interactive advertising services companies: Blockdot, which specializes in interactive entertainment and advergaming technologies; DealTaker.com, a coupon and shopping website; and NetInformer, a leading provider of wireless media and mobile marketing services.
For WebVisible, Inc.:
Edge Communications, Inc.
For Media General, Inc.:
Media General, Inc.
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