As video marketing becomes increasingly popular...it is essential you choose the right video production company.
Plymouth, Devon (PRWEB UK) 11 June 2011
Choosing a video production company can be difficult. As video marketing becomes increasingly popular it is essential to choose the right people to communicate your message. SmartDreamers Productions are experts in delivering high impact and affordable corporate video production.
Tips For Choosing A Video Production Company
Video marketing and particularly online video marketing is becoming increasingly popular. With increasingly high quality equipment available at cheaper prices – video production has never been more economical.
Before you embark on your video production there are a few things to bear in mind when you are choosing a production company to ensure high quality work and excellent value for money.
1. Quality Of Work
It is absolutely essential that you check out the quality of the videos created by the production company that you are considering. It is quite common for potential customers not to fully check previous examples of work - instead basing their decision on a “highlight” video that sits on the front page of the website. This may be misleading as often they only contain the best shots or sequences that may not have been produced by the company.
Ask to see a full range of videos as this will give you an idea of the different styles and capabilities that the production company has to offer.
An example of a link to a portfolio page can be seen here at: http://www.smartdreamers.com/showreel
2. High Quality Footage
Videos are one of the most flexible marketing tools available. They can be used in a plethora of different ways – such as web, exhibitions, DVDs, smart devices etc. It is important to make sure that when your video production is filmed…..it is shot in the highest quality format possible.
Make sure that your production company films your material in high definition as this means that your video footage will be future proof, can be displayed on large screens and look good on multiple platforms.
3. Think About More Than Just The Video
For most companies a corporate video is not something that exists in isolation. It is part of a larger marketing or training strategy. When you choose your video production company make sure that you choose one that is forward thinking and can understand and contribute towards your future goals.
One vogue marketing trend of 2011 is the integration of video into social media. Check that the production company are experienced in delivering video that works on social media sites such as Facebook, You Tube, Vimeo.
4. Make Sure The Company Can Deliver
If you want to produce a corporate video that requires multi-country shoots and big “Hollywood” style production values make sure that the video production company is in a position to deliver this. What previous experience have they had putting together projects with actors, narrators, animation etc? Their showreel should give you a good demonstration of their capabilities and if they have the resources to provide you with a complete service.
5. Your Own Production Company
My philosophy with corporate video is that a video production company should become a natural extension of your business and team. It should feel as though if you have any video production requirements they are always at the end of an email or telephone call.
Ensure that you have a good strong working relationship between yourself and the video production company you choose to work with.
6. Don’t Be Afraid Of Small Production Companies
One of the biggest mistakes that businesses sometimes make is choosing a video production company based on their size. There have been situations where companies have paid many thousands of pounds for simple videos when if they had used a smaller production company it would have cost them dramatically less money.
Larger companies often have higher overheads meaning higher production costs whereas smaller production companies have lower costs and are more flexible. If you chose to work with a smaller production company they will usually be so pleased to work with you that they normally go that extra mile!
7. Check Testimonials
One of the most important things to do is to check out a companies’ testimonials. Normally these are on the website…but it is important to make sure that a company has been given good reviews from previous clients. Another good tip is to see if they have repeat clients as if this is the case it means that more often than not they have satisfied customers.
Make sure that you have everything in writing with regards to proposals and quotes. One of the biggest complaints in the video production business are hidden costs that are sometimes lumped onto the final bill that you had not agreed initially.
Familiarise yourself with the terms of video production so that you will not get the wool pulled over your eyes when it comes to the costing of a job.
It would be good to get quotes in for video production work. Although be careful with this as you will often find lots of different price points for video production work and quality will vary accordingly. I would suggest that you don’t make price the deciding factor in who you choose to do your video production work….look at the whole package.
9. Have Fun
Introducing promotional and training videos into your toolkit is a great opportunity to be creative, have fun and use one of the most powerful and effective communication tools currently available today. Make sure that whoever you choose to do your video production, you feel comfortable with them and that they will deliver what you want. Never be afraid to tell someone you don’t like it as you are paying them and they are there to please you!
Jake Peryer is director of SmartDreamers Productions Ltd, a corporate video production company who specialise in creating high quality web videos, promotional films and training videos. If you have any questions then please do not hesitate to contact me at jake(at)smartdreamers(dot)com