New Online Retail Statistics Demonstrate the Power of Web Design Within Business

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Web design company Creare, stress that a good website is more important than ever before, given the increasing popularity of internet sales.

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A good web design has the potential to increase online sales and boost annual revenue

Earlier this year the importance of web design was recently highlighted when the Office for National Statistics (ONS) noted an increase in online retail sales. The survey showed an increase of 2.8% in retail sales when compared with 2010. The staggering increase showed in this survey clearly indicates online retail as an effective form of defence against the UK’s recent economic crisis – a clear demonstration of the power held in web design, and the positive effect which it can have on annual revenue. For Creare, one of the leading SEO and Web Design Companies in the industry, this revelation came as no shock.

The rapid development in technology is easily apparent from events such as Apple's annual Worldwide Developers Conference, which was held on Monday. The anticipated release of Mac OS X Lion indicates the continual advancement of technology and the increasing accessibility of the internet; with this steady rise in internet usage amongst consumers, it is surprising that web design is yet to wholeheartedly follow suit. Creare has recognised from an early stage that websites actively serve as a virtual representation of all commerce, and are shocked that many companies consistently fail to recognise the power which they hold. A website design initiates consumer interaction and sales – so why are companies still neglecting their websites?

One person who has made the connection between web design, technology and sales is Creare’s director Mike Mckinlay;

“Looking at the various technological advancements which have presented themselves over the years, it has become essential for web design to move at the same pace. Technology has increased the access which people have to the internet and as such, it has dramatically increased online sales. Yet still, companies are failing to see the connection made between a quality web design and sales – and this is where they are falling short. A good web design has the potential to increase online sales and boost annual revenue.”

ASOS is a key example of a company tapping into the online retail market. Expanding with demand, the company revenue for 2010 was boosted by 52%, via a simple online international campaign. Their online success is due to an active online campaign based on the design of their website. For companies to receive similar success in their sales, Creare have urged that companies reconsider the overall design of their site.

The main purpose of a web page is to sell a product. A website acts as the online interface of a company, and Creare know from experience that an engaging web design will result in users staying longer on the site, thus increasing the likelihood of them buying a product. A site which is not user friendly or informative will fail to gain repeated sales.

An engaging website will heighten consumer activity and sales. How? The more activity that consumers have with a website, and the more information is offered to them (without being overloaded), the more likely they are buy a product or service. A well designed website is a great asset for companies, effectively encompassing all aspects of business to online consumers, and companies should give great consideration to investing in high quality web design.

As a business moving positively into the future, Creare are committed to implementing the best SEO, web design, and internet marketing techniques. To find out more about the services which Creare can offer, contact a member of the team by visiting

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Jenny Pilley
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