Smart Destinations Appoints Cindy Starr as Chief Marketing Officer

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Industry Veteran to Lead Expansion of Marketing Programs in Support of Company Growth and New Product Introductions

"I'm thrilled to be joining the Smart Destinations team. The Company is clearly a leader and innovator in a fast-growing category with products that provide real value to consumers," said Ms. Starr.

Smart Destinations, the leading provider of multi-attraction passes designed to save travelers time and money, today announced the appointment of Cindy Starr as Chief Marketing Officer. With more than 20 years of marketing experience, Ms. Starr will determine and oversee the execution of the Company's marketing and eCommerce strategy.

Ms. Starr brings extensive senior marketing experience with leading consumer brands to the position, including Comcast, Behr Paint, Häagen-Dazs, Visa and more. Prior to joining Smart Destinations, Ms. Starr served as the executive vice president, managing director of One to One Interactive, a leading digital marketing services company. In this role, she led the interactive agency in delivering strategies and marketing programs focused on driving acquisition and retention results for clients through the use of digital and social media. Previously, Ms. Starr was the vice president of marketing at Digitas LLC where she managed the agency’s relationship with The Home Depot and was responsible for direct marketing, cross-channel customer relationship management and media outreach.

At Smart Destinations, Ms. Starr will be responsible for all marketing initiatives designed to accelerate the company’s growth through digital channels, industry partnerships and point-of-sale opportunities. She will also oversee the company’s brand management and media relations programs, lead the identification of new marketing channels and expand the company’s mobile presence as a sales and product delivery platform.

"Cindy’s first-class experience and strategic leadership abilities, coupled with her collaborative approach, align perfectly with Smart Destinations’ culture of innovation, growth and customer satisfaction," said Cecilia Dahl, president and founder of Smart Destinations. "She will be a valuable addition to our executive team as we continue to grow and expand our product offerings this year."

"I'm thrilled to be joining the Smart Destinations team. The company is clearly a leader and innovator in a fast-growing category with products that provide real value to consumers," said Ms. Starr. "I look forward to working with the team here to propel the Company to the next level."

During her career, Ms. Starr also served as senior vice president, group account director, Interactive at Arc Worldwide and as vice president, business development at, Inc. She earned her B.A. in English at the University of Pennsylvania and her M.B.A. in Marketing at New York University.

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About Smart Destinations
Smart Destinations provides the only multi-attraction passes that maximize the fun, savings and convenience of sightseeing with flexible purchase options for every type of traveler. Available online and at walk-up retail outlets, Smart Destinations passes, including Go City Cards, Go Explorer and Go Select, provide admission to more than 500 attractions across 13 destinations in the U.S., including New York, Orlando, San Diego, Chicago and Boston. All passes come with valuable extras, including the ability to skip the line at select attractions and comprehensive city guides that offer insider tips and bonus discounts on shopping and dining. Smart Destinations passes leverage the company’s patented technology and the industry’s largest network of attraction partners to save consumers up to 55% compared to purchasing individual tickets. The company is headquartered in Boston, MA. For more information, visit


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