Offers New and Easy Ways to Make Eating Health Inexpensive

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While produce prices may be rising, research by newly-launched concludes that eating healthier can be an inexpensive alternative to the usual fast-food diet.

Eating the right food helps you to retain your health and hopefully live a life free of drugs and healthcare commitment

Now offering more than 2,000 healthy meal options, the Halifax-based-company offers quick and easy solutions to those seeking a cheaper way to eat healthy. Most people don’t easy fresh healthy foods because it’s too expensive. makes this commonly held belief a thing of the past as they launch a new meal planning service that offers three easy ways to track your diet. Take control of your healthy eating habits by customizing preferences for meal preparation, grocery lists, and preparation instructions.

“Logically, who can’t argue with a $1.50 cheeseburger?” says George Borovan, Founder and President of online meal planning company “The price is perfect and one each day would bring your working lunch bill to just $7.50 a week.”

While the per-day price is low, George explains how the cost will eventually add up. “Let’s actually talk about food here, eating a fast-food cheeseburger is eating something that’s not fit for human consumption. It will do you no good in the long-run,” he explains. “Your health will deteriorate quickly, and bad health will set in at a younger age. You’ll now be plagued with health problems, forcing you to take time from work and miss wages, and resign yourself to a life of expensive drugs and healthcare, often running into tens of thousands of dollars each year.”

Six years ago, George and his Son Brent began developing’s online meal planner. The system allows you to schedule meals chosen from a database of almost 2000 healthy meals, obtain automatic grocery lists, and get step-by-step preparation instructions.

Each meal was created by Paul Routhier, an acclaimed Chef who now works for the company.

“Everything in our system uses fresh ingredients.Eating the right food helps you to retain your health and hopefully live a life free of drugs and healthcare commitment”, says Routhier.

During his time developing healthy meals, Chef Paul has also seen how the cost of fresh meals is often directly cheaper than convenience foods. “Let me give you an example”, says Chef Paul, “Go to a restaurant and buy a portion of Chicken Caesar Salad – it will probably cost you around $8. Now, make this for yourself at home from fresh ingredients costing around $1.75, and you have a fresh salad for dinner that night. You know exactly what went into it, and can even make an extra portion for tomorrow’s lunch.

George Borovan believes his meal planner could bring huge cost savings to millions of people in North America alone. “It’s time to debunk this cost myth, and give people access to a tool they can use to lower their food bills and improve their health. This is exactly why we created MealEasy – as we all deserve a healthier life”.

So, next time you reach for the $1 fast-food menu, think of the longer term costs, and settle for that leafy salad.

To try it for yourself, visit

Follow MealEasy® on Twitter at @mealeasy.
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About Noviden Technologies, Inc.:
Noviden Technologies, Inc. is a private software development company located in Halifax, Nova Scotia, Canada. Since its inception in 2005, the company has focused on creating the healthiest and most user-friendly meal planning solution available. The company maintains a state of the art development lab, its own custom designed test kitchen, administrative and conference facilities, and an onsite and offsite network and server infrastructure to support the development, maintenance, and high performance hosting of

About MealEasy®:
MealEasy® is a first-class meal planning solution giving users step-by-step instructions on how to create easy healthy meals from scratch. Customers can choose between five healthy meal plans, depending upon their dietary needs and overall nutrition goals: the Balanced Meal Plan, the Vegetarian Meal Plan, the Heart Healthy Meal Plan, the Diabetic Meal Plan, and the Gluten Free Meal Plan. The innovative software walks customers through every step of the meal making process, even helping customers create a grocery list and saves money in the process. MealEasy® offers more than 1,500 quick and easy meals; most of which are ready in 30 minutes or less. MealEasy® is a registered trademark of Noviden Technologies, Inc.

James Collins – Director of Marketing
Email: jcollins(at)
Phone: (902) 482-6578


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