Green Preference Service Launches UK’s First Switching Service to Help Reduce Co2 and Mailing Costs

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The Green Preference Service has launched the UK's first switching service for direct mailing companies & consumers which reduces Co2 and mailing costs.

This appears to be a win-win scenario for both business and consumers.

The Green Preference Service has launched the UK's first switching service for direct mailing companies & consumers which reduces Co2 and mailing costs.

This breakthrough initiative will make a serious impact on direct mail-reliant businesses’ CO2 reduction goals: every item of mail converted from physical to digital saves at least 19g of CO2.

With Green Preference Service.com expecting to have nearly two million subscribers within two years, the target is to transfer 1.5 billion pieces of direct mail to digital, reducing CO2 emissions by over 36,000 tons per annum - the equivalent of 18,000 jumbo jets flying from New York to London and back.

Green Preference Service has been founded by former direct marketers on the back of research that found that while consumers dislike junk mail, they would prefer the option to sort through direct mail rather than receive nothing.

By signing up online in three quick steps, consumers can choose which direct mail they want to continue receiving by post and which they would prefer to receive electronically. Everybody who signs up to the service gets their own free, private WebBox for delivery of online mail.
Businesses contact greenpreferenceservice.com to see who has signed up to the service and then instead of printing and posting direct mail, place an electronic copy into the relevant WebBox.

Chris Combemale, Executive Director, DMA, commented: “The DMA welcomes new initiatives in our industry that improve targeting and reduce waste. This new service is designed to give consumers more choice in how companies communicate to them while at the same it helps companies reduce costs and lower CO2 emissions. This appears to be a win-win scenario for both business and consumers.”

Communicating via Green Preference Service is a highly effective way for businesses to tell targeted customers and prospects about products, services and special offers, while publicising their green credentials. The service requires no additional email software and guarantees that no spam will be delivered, ensuring maximum visibility for its customers’ messages.

Paul Anderson, CEO of Green Preference Service said: “We’re proud to launch this simple, effective and powerful tool that will keep the direct mail industry alive for the 21st century. By simply spending a couple of minutes signing up online, consumers and businesses have the chance to make an ongoing positive impact to our planet. We are making the service as easy as possible for companies to use as we want all companies to benefit and help us reach our target of reducing CO2 by 36,000 tons per annum.”

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Ross Furlong
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