Legal & General America Adds Forms to Laser App Software’s Rapidly Growing Library

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Laser App Software, the leading provider of automated financial forms filling and management software for the securities and insurance industries, today announced that the Legal & General America companies, Banner Life and William Penn Life of New York, have added their forms to the company’s rapidly growing library.

Laser App Software, the leading provider of automated financial forms filling and management software for the securities and insurance industries, today announced that the Legal & General America companies, Banner Life and William Penn Life of New York, have added their forms to the company’s rapidly growing library.

The Legal & General America companies offer life insurance products through independent brokerage agencies. Policies are underwritten by Banner in 49 states and the District of Columbia and by William Penn in New York. Legal & General America has added its life insurance forms to the Laser App library as “smart forms,” a functionality offered by Laser App that reminds agents when they’ve missed required fields on a form. Smart Form logic is designed to reduce rejected paperwork and Not in Good Order (NIGO) rates, while having a positive impact on the agent and customer experience.

According to Frank Gencarelli, senior vice president of Distribution and Marketing at Legal & General America, “We have a forms filling solution on our company website, but we recognized the importance of having these forms available on other platforms and through multiple distribution channels to maximize the reach and availability of our products. Legal & General America is financially strong, fiscally responsible and totally committed to business practices that help us fulfill the needs of our agencies. Laser App’s state-of-the-art forms filling technology and massive library of industry-related forms align perfectly with our corporate goals.”

Robert Powell, vice president of sales & marketing at Laser App, elaborated, “We added Banner and William Penn forms to our expanding library in response to high demand from agents, BGAs and broker-dealers who were already using the Laser App system and wanted to be able to recommend Legal & General America to their clients. These constituents, among others, will now be able to pre-populate forms for Legal & General America products on the systems they are already using. This will streamline the process for agents, customers and Legal & General America itself - resulting in a huge win for all parties.”

About Laser App Software
Laser App Software creates agent friendly solutions that combine state-of-the-art forms filling technology with our massive library of industry related forms. Forms are maintained by Laser App so agents can focus on their clients, rather than filling out paperwork. Designed for the top producing agent, the Laser App library contains current forms for insurance, annuities and securities, supporting agents in all of their business lines. Founded in 1995, Laser App pioneered forms filling for top producers and engineered methods to reduce Not in Good Order paperwork by up to 90%. For more information on Laser App, visit http://www.laserapp.com.

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Steph Johnson/Diana Kearns
Aspectus PR for Laser App
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