Grant Cardone, Author of The 10X Rule, Dubbed “Turnaround King” on National Geographic Channel

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The New York Times Bestselling author becomes the newest addition to the National Geographic Channel lineup as he helps save American Businesses.

National Geographic Channel (NGC) introduces a no-nonsense show starring self-made multimillionaire, turnaround business consultant and author of the new book, The 10X Rule The Only Difference Between Success and Failure (Wiley; Hardcover; April 2011; $24.95; 978-0-470-62760-0) Grant Cardone who shows companies that success is possible in today's tough economy.

Premiering on Sunday, June 19, at 9 p.m. ET/PT, Cardone shows two struggling businesses, Gold’s Gym in Whippany, NJ and Straub Motors Buick, GMC in Keyport, N.J., how to turn themselves around in this two-part special titled, “Turnaround King.” Rather than asking management what their problems are, Cardone begins each mission by going undercover with hidden cameras, learning what areas the companies need to improve based on the ideologies of his latest book, The 10X Rule.

"Companies today have been paralyzed by the hits they have sustained in the recent economic downturn. What is needed is MASSIVE action to achieve success,“ says Cardone. “Most companies in trouble are so overwhelmed with their problems they are blind to simple solutions! I can turnaround any company, in any economy, selling any product, anytime!"

Using the “massive action” principles in The 10X Rule, Cardone doesn't just give advice to companies, but shows them firsthand how to add immediate revenue to their business. Using these principles, Cardone shows American companies how extreme success is built from breaking out of the normal routine, overcoming fears, creating new and exciting opportunities and taking those extra steps to push one’s career, and life, to the next level of achievement.

"I am so happy that National Geographic is part of this adventure with me,” Cardone adds. “Their commitment to bringing a positive message to American TV is commendable. With this show we can feature companies in a respectful light and help America get back on its feet…one business at a time."

Cardone is an international sales expert, sales trainer, business consultant and New York Times bestselling author that has been giving businesses guidance for over 25 years, customizing sales processes and revitalizing entire industries. Grant's non-confrontational system approach, used by many Fortune 500 companies, is known as Information-Assisted Selling™ and improves sales effectiveness and customer satisfaction. He has written four books since the economic troubles on Wall Street including, Sell to Survive, The Closers’ Survival Guide, If You’re Not First, You’re Last, and The 10X Rule. For more information about Grant, visit

For more information about The 10X Rule, please visit:

For additional information about “Turnaround King” please visit:

If you are interested in an interview with Cardone or if you would like a review copy of The 10X Rule, please contact Melissa Torra, Publicist – WILEY mtorra(at)wiley(dot)com – 201-748-6834

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