Smashburger Sizzles Into Charlotte Summer 2011

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"Better Burger" Heats Up Stonecrest Shopping Center

Smashburger, the fast-casual “better burger” concept restaurant sweeping the nation is preparing to have Charlotte-area residents’ mouths’ watering. The restaurant will open its first Charlotte location on Monday, June 20, 2011, with four subsequent locations planned in the coming years. The restaurant will open in the Stonecrest Shopping Center at 7804 Rea Road, Suite B, bringing ”smashed-to-order” burgers, an array of signature sides, and delicious handspun Häagen-Dazs shakes to Charlotteans.

We are excited to introduce Smashburger to North Carolina,” says Founder and Chief Concept Officer, Tom Ryan. “Guests can choose from our menu of hand-crafted burgers, chicken sandwiches, salads and sides or try one of our Charlotte only menu items created to specifically tempt local palates.”

Charlotte area Smashburgers will feature a regional menu created with Carolina flavors and tastes in mind. These Carolina-specific menu items include the Carolina Burger, which starts with a 100% Certified Angus Beef burger on a butter toasted egg bun topped with Wicked Pimina cheese, Carolina BBQ sauce, and delicious BBQ slaw. The Carolina menu also includes a Banana Pudding Milkshake, Brunswick Stew and Brunswick Fries, which come topped with Brunswick stew, cheddar cheese, and a drizzle of BBQ sauce.

Smashburger is being introduced to Charlotte by The Dover Group, Inc., known for its industrial and retail properties in the New York area, and its subsidiary, created especially for this venture, Smash Charl, Inc. CEO Peter Cunningham, VP of Operations Craig Cunningham, and Director of Operations Jose Castellanos, are excited to introduce Smashburger into the Charlotte community.

“We plan to make Charlotte our home,” states Craig Cunningham. The group has plans to become fully involved in local organizations and charities, and wants to make every effort to participate in community events and get to know the city’s residents.

“We’re incredibly pleased to be working with such talented partners in the Dover group to bring Smashburger to Charlotte,” says David Prokupek, Smashburger Chariman and CEO.

Smashburgers are “smashed-to-order” the moment an order is placed. The burgers are made of 100-percent—fresh, never frozen, Certified Angus Beef that are smashed on a flat grill to sear in the juicy flavor. To further the “better burger” experience, Smashburgers are served on a toasted artisan bun and topped with a selection of real cheeses, the freshest produce, and top-quality condiments.

Smashburger has become nationally known for its savory burgers, but the restaurant also offers delicious chicken sandwiches, sliced and seared hotdogs, signature salads, with sides like veggie frites and rosemary and garlic-seasoned Smashfries. Guests can pair their meals with beer, wine, handspun Häagen-Dazs shakes, and root beer floats.

About Smashburger
Denver-based Smashburger, the country’s fastest growing fast casual “better burger” restaurant concept, is designed to be every city’s favorite place for burgers. It received the International Council of Shopping Centers 2011 Hot Retailer Award and was named a 2009 Hot Concepts! award winner by Nation’s Restaurant News. Smashburger has also received numerous awards from critics and consumers alike from around the country. Developed and owned by private equity and concept-development firm Consumer Capital Partners (CCP), Smashburger operates and develops corporate, joint venture and franchise stores across the country. Smashburger currently has 100 stores nationwide, and with the commitment from its franchise partners to build 463 units, Smashburger is on target to have 500 plus stores in the next few years. To learn more, visit http://www.smashburger.com.

About Consumer Capital Partners
Denver-based Consumer Capital Partners (CCP) is an innovative private investment and concept development firm focused on multi-unit retail businesses, primarily in the restaurant industry. CCP has deep experience in the fields of private equity, brand, concept and product development and strategic consulting. To learn more about CCP, please visit http://www.consumercp.com

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Meredith Holt
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