Pangea Media Adds Sweepstakes, Video, QR Codes to SnapApp Marketing Platform

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MTV, PBS, Hollywood Life, PC World among companies using SnapApp to engage and acquire customers and subscribers

Pangea Media, the largest quiz and quiz technology company on the web, today announced it has added new functionality to the SnapApp marketing platform for customer engagement and acquisition. SnapApp now offers Sweepstakes, rounding out its suite of quiz, survey and contest functionality. In addition, marketers can embed videos and leverage QR codes for their quizzes and sweepstakes, creating a powerful user engagement experience and additional ways for companies to share messages and content and drive customer acquisition.

Highlights of SnapApp’s latest functionality include:

  •     Sweepstakes. Companies can create high-impact custom, branded Sweepstakes including custom registration forms
  •     Video embedding in Quiz Applications. Companies can embed movie trailers, customer testimonials or product descriptions along with custom quiz or survey questions
  •     QR Codes. Companies can leverage QR codes for mobile devices extending quizzes and sweepstakes to integrate online and offline marketing initiatives (including print ads and product packaging) to build email lists or solicit real time customer feedback
  •     Facebook Like Gating. Companies can now build their marketing base by requiring that individuals “Like” them in order to enter a sweepstakes or take a quiz

Quizzes and sweepstakes are powerful ways to engage potential customers and subscribers. Marketers can use quizzes and sweepstakes to drive Likes and Follows and/or to encourage registrations and sign ups. Quizzes and sweepstakes are also a great way to drive viral marketing as visitors share quizzes and quiz results with their networks. Pangea Media data shows that a quiz is 11x more likely to be shared than a static web page.

“With the addition of Sweepstakes, I am confident we have the most complete quiz and sweepstakes based marketing and promotion platform available,” said Seth Lieberman, CEO of Pangea Media, “Any company looking for innovative, powerful ways to expand its marketing reach should learn more about how SnapApp can help them engage and acquire customers.”

The SnapApp platform enables marketers and publishers to create branded quizzes, polls, surveys, contests and now sweepstakes and publish them on their websites, Facebook and Twitter as well as in IAB ad units and on mobile devices. Companies and brands using SnapApp include: MTV, PC World, Seguai, Timex and others. Pangea Media was recently nominated for the Mass Technology Leadership Council’s Product/ Service of the Year Award.

About Pangea Media    
Pangea Media is the largest quiz and quiz technology company on the web. The Pangea Media SnapApp platform enables marketers and publishers to create and distribute quizzes, polls, surveys, sweepstakes and contests that engage users and drive customer acquisition across their websites, Facebook, Twitter and mobile devices. With more than 300 million quizzes taken, marketers and publishers benefit from Pangea Media’s extensive expertise in all aspects of creating and distributing quizzes. Companies and brands using SnapApp include: PC World, MTV, Timex, Cruise Lines International Association, Remington Red Chair and NBC, among others. Pangea Media is located in greater Boston and can be reached at (617) 923-0000 or pangeamedia.com or snapapp.com.

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Julie Wingerter
Pangea Media
(617) 923-0000
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