FOUR FUNNELS is a new way of thinking and sounds counter-intuitive at first. But it is founded on a great deal of research and empirical evidence
(PRWEB) June 10, 2011
Launched May 2010, SOMAmetrics has focused exclusively on small to medium sized software companies to help them meet and exceed their revenue objectives.
Its cornerstone technology is FOUR FUNNELS, which tightly integrates Marketing and Sales efforts so as to significantly accelerate Revenue Realization Cycle and reduce sales and marketing costs such as cost per lead and cost per customer.
SOMAmetrics brings compelling evidence that there are FOUR FUNNELS that companies must manage well if they want to meet their revenue objectives quarter after quarter. Furthermore, SOMAmetrics challenges CEO’s and VP’s of Sales to make a radical shift in their thinking as to how they build their marketing and sales organizations, allocate resources, measure performance, and set goals.
“FOUR FUNNELS is a new way of thinking and sounds counter-intuitive at first. But it is founded on a great deal of research and empirical evidence”, said Founder and CEO Alicia Assefa. “Decades of experience managing sales organizations and working with over 100 software companies went into developing the SOMA™ Best Practices model”, she adds.
More information can be obtained by contacting Gwen Justis, VP of Sales at SOMAmetrics. Gwen’s email is gwen(at)somametrics(dot)com. Reach Gwen by phone at (650) 245 2047.
36851 Dauphine Ave.
Fremont, CA 94536
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