Northwest Mailing Service and Metrics Marketing Group Announce Mobile Barcode Program in Conjunction with the USPS Summer Promotion

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Northwest Mailing Service and Metrics Marketing Specifically Designs Program to Ensure Business Mailers Get the Most from the USPS Summer Sale

Northwest Mailing Service, a leading direct mail provider, and Metrics Marketing Group, an analytics-driven database marketing and interactive services firm, announce a new Mobile Barcode Program in conjunction with the United States Postal Service’s (USPS) Mobile Barcode Promotion ̶ a summer promotional campaign that provides business mailers with an upfront 3 percent discount on mailers that include a two-dimensional barcode. The goal of the Mobile Barcode Promotion is to increase awareness of mobile technology and to demonstrate firsthand to mailers how mobile barcodes can increase the value of mail.

The USPS summer promotion runs from July 1, 2011 through August 31, 2011 and encourages all companies, including mail service providers who utilize Standard or First Class letters and flats with postage paid permit imprint to participate. In order to receive the 3 percent discount, the USPS requires that each mailer include a marketing related two-dimensional barcode that can be read or scanned by a smartphone.

Northwest and Metrics’ Mobile Barcode Program allows marketers to take advantage of USPS’ summer promotion by offering QR code creation, implementation and data tracking. A QR code, or Quick Response code, is a specific two-dimensional code readable by particular barcode readers and all smartphones - it holds dense information in a concise electronic form. Participants must submit a desired URL that they want the mobile barcode to direct their customers to and Northwest will create the QR code, print it on direct mail pieces, provide quality control to ensure that the code is readable by 99 percent of smartphones and submit participants’ information to USPS to receive the discount. Metrics Marketing will utilize their in-depth analytic capabilities to track the QR code scans for basic response rates and individual response information that are reported back to the marketer. Together, Northwest and Metrics have designed an end-to-end mobile barcode marketing solution.

“We have been creating and implementing QR codes for several of our clients’ direct mail programs and we have seen tremendous results,” commented Tom Ragen, CEO at Precision Dialogue. “With our new Mobile Barcode Program, we hope to convey to marketers that implementing QR codes into direct mail pieces is easy and effective at gathering data on their customers.”

Headquartered in Cleveland, Metrics Marketing provides sophisticated data analytics and automated marketing solutions combined with robust multi-channel message delivery. Northwest Mailing Service, located in Chicago, is a leading direct mail provider and their direct marketing experts optimize the lettershop process, from unique designs and formats to postal optimization. The two operating companies form Precision Dialogue – a firm intent on delivering the promise of customer relevance with a comprehensive, end-to-end solution.

Those who are interested in participating in Norwest and Metrics’ Mobile Barcode Program should attend the upcoming webinar: http://www.brighttalk.com/webcast/2099/30175, visit, http://www.nwmail.com, or contact Amy Bamberger, Account Manager at Metrics Marketing and Northwest Mailing Service, at abamberger(at)metricsmarketing(dot)com or by phone (773) 749-8317.

About Northwest Mailing Service
Northwest Mailing Service, a Precision Dialogue company, is one of the nation’s leading direct marketing providers with over a half-century of experience creating effective direct marketing campaigns. Combining traditional systems and equipment with innovative, new technology allows Northwest to offer such services such as data management, direct marketing consulting, distribution, format design, lettershop, printing options and print technology. Northwest Mailing Service is located at 5501 West Grand Avenue in Chicago, Illinois. Additional Information can be found at http://www.NWMail.com.

About Metrics Marketing
Based in Cleveland, Metrics Marketing offers comprehensive analytics-driven database and interactive marketing services that include: automated/triggered marketing systems, marketing database development and hosting, email strategy and deployment, predictive modeling, segmentation analysis, search marketing, creative services, website design, development and hosting, e-commerce solutions, web usability, web analytics, user research, traditional market research and Customer Relationship Management (CRM) strategy consulting. Metrics Marketing Group is located at 905 Corporate Way in Westlake, Ohio. Additional information can be found at http://www.metricsmarketing.com.

Media Contact:
Megan Smargiasso
440.471.6011
msmargiasso(at)metricsmarketing(dot)com
twitter.com/MetricsMrktg

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