DMW Brings Leading Media Experts to Washington DC for Exclusive Workshops on Gamification and Transmedia

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Workshops Limited to 30 Participants to be Held on June 16

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Digital Media Wire today announced that it is hosting two exclusive media workshops on Gamification and Transmedia in Washington, DC on June 16, 2011.

The workshops, which sold out in Los Angeles in April, are 4 hour power-sessions in applying the latest media and marketing techniques for websites, media properties and brands. The Transmedia workshop, which focuses on how to build your media brand across multiple platforms, is taught by Jeff Gomez, CEO of Starlight Runner Entertainment, one of the top companies working in the transmedia space having worked on such blockbuster hits as Disney's Pirates of the Caribbean and Tron Legacy, James Cameron's Avatar, Microsoft's Halo, Hasbro’s Transformers, Mattel’s Hot Wheels and Coca-Cola's Happiness Factory. The Gamification workshop which focuses on how to gamify your web properties is taught by two leading companies in the space, Bunchball and Badgeville.

The Gamification workshop is focused on how some of the world’s leading media companies and brands - such as NBC, Warner Bros., Hasbro, UBM, Comcast, and ABC – are very successfully using fundamental human engagement techniques, used in the game industry, such as reward, status, achievement, competition and self-expression in their media and marketing mix.

The Transmedia workshop focuses on how to develop transmedia content (across several mediums like games, mobile, television and film). It is the first of its kind and unique in the world, delivering practical, how-to transmedia training led by leading cross-platform producer and strategist Jeff Gomez. He will teach his signature transmedia development process to business executives, content producers and marketers which has been used for such blockbusters as Disney's Pirates of the Caribbean and Tron Legacy, James Cameron's Avatar, Microsoft's Halo, Hasbro’s Transformers, Mattel’s Hot Wheels and Coca-Cola's Happiness Factory.

Each workshop is restricted to a maximum of 30 attendees for maximum efficiency.

“With these workshops we are adding a level of practical in-depth information and instruction for the media, marketing and technology professionals which make up Digital Media Wire’s audience,” says Ned Sherman, CEO and Publisher of Digital Media Wire.
“We are proud to announce that we have partnered with the leading experts in these fields in Starlight Runner Entertainment, Bunchball and Badgeville as well as with our sister organization Potomac Tech Wire to bring these workshops to the DC area for the first time.”

The Gamification and Transmedia workshops will be held on June 16th at the Renaissance Arlington Capital View Hotel in Arlington, VA. The workshops will lead into the 8th annual Digital Media Conference East ( the next day on June 17th, which will bring together over 500 of the most influential decision-makers in the media, entertainment and technology industries to discuss the future of the digital media sector in 3 keynotes and 20 panels divided across 6 Tracks.

Other prominent Digital Media Wire events include LA Games Conference, NY Games Conference, Future of Television Forum, Digital Music Forum East & West, Digital Media Insider @ CES and Digital Media Conference East and West.

About Digital Media Wire, Inc:
Digital Media Wire is an events, news, and publishing company serving the digital entertainment & media industry since May 2000. Digital Media Wire produces executive forums featuring leading executives in digital media and entertainment. Digital Media Wire also publishes an authoritative daily email newsletter and industry news portal. For more information, please visit:

Conference media contact:
Duan Li
Digital Media Wire, Inc.
310-855-0033 X707


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