Our company places a deep emphasis on research and testing of search engine ranking factors, and we’re proud to have contributed to two of the world’s most referenced SEO and Local Search research studies.
Toronto, Ontario (PRWEB) June 09, 2011
Powered by Search, Canada’s leading SEO company has participated in two of the most credible research studies in the search marketing industry – The 2011 Search Engine Ranking Factors Study conducted by SEOmoz, and the 2011 Local Search Ranking Factors Study by David Mihm. The two studies are widely cited by search marketers worldwide as the go-to resources for understanding the factors that influence complex search engine algorithms such as those used by Google, Yahoo, and Bing.
Contributors for both ranking factor research studies include the world’s most trusted and authoritative consultants and companies in the Search Engine Optimization and Local Search Optimization disciplines. Powered by Search is one of only two Canadian companies selected to participate in both studies.
While most marketers still view the process of ranking for highly coveted keywords on Google to be an enigma, studies such as the Search Engine Ranking Factors and Local Search Ranking Factors provide valuable insights into the inner workings of the search engines. SEO is reported to be the highest priority inbound marketing medium according to Hubspot’s 2011 State of Inbound Marketing Survey, which also states that inbound marketing costs 62% less per lead than traditional outbound marketing.
“Our company places a deep emphasis on research and testing of search engine ranking factors, and we’re proud to have contributed to two of the world’s most referenced SEO and Local Search research studies. As the search landscape continues to evolve and increase in complexity, our culture of data driven research and decision making, will provide us an edge in delivering best in breed SEO and Local Search solutions to our diverse base of enterprise and small and medium business clients” said Powered by Search CEO, Dev Basu.
About Powered by Search Inc.
Powered by Search is a full service, award-winning internet marketing agency based in Toronto, Canada. The company excels in providing boutique oriented service with enterprise level results for its wide range of clients ranging from national brands such as RE/MAX and Delta Hotels to small and medium sized businesses.
Powered by Search is accredited as a Google Adwords Certified Partner, and a SEMPO member. The company’s employees regularly speak at SEO and Internet Marketing conferences throughout North America and are recognized in industry publications for their specialized expertise in organic search engine optimization, local search optimization, in addition to having in-depth knowledge of the internet marketing industry.