Philadelphia Media Network’s Yoni Greenbaum to Speak at Digital Publishing & Advertising Conference

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Philadelphia Media Network VP and GM, Digital Yoni Greenbaum will participate on a panel entitled “Subscriptions, Paywalls and Real Money. Will Users Pay Up or Fade Away?” at DPAC to be held June 9, 2011 in New York, NY.

Perfect Market, Inc. (, a leading provider of traffic and content optimization solutions for web publishers, today announced that Yoni Greenbaum, Philadelphia Media Network’s Vice President and General Manager, Digital, will speak on the Digital Publishing & Advertising Conference panel discussion “Subscriptions, Paywalls and Real Money. Will Users Pay Up or Fade Away?”

Greenbaum’s DPAC session is scheduled to take place Thursday, June 9, 2011 at 12:35pm EST at Park Central Hotel NYC, 870 Seventh Avenue, New York, NY 10019.

News Facts:
*Greenbaum will speak on the panel with Brian Hecht, SVP, Publisher Premium Services,; Andrew Rutledge, GM & VP, Publisher Development, PubMatic; and Brian White, VP, Publisher Solutions, Vibrant Media.
*The panel will be moderated by Andrew Edgecliffe-Johnson, Media Editor, Financial Times.
*The session will address the paywall and subscription issues that face today’s leading publishers.
*Panelists will discuss the thought process behind the "great subscription experiment," share how publishers can create new revenue streams and highlight recent experiments.
*Greenbaum will share his experience using Perfect Market’s patented technologies to help Philadelphia Media Network’s core digital product line unlock the value of their content through programs that include traffic generation, content optimization, programming and packaging that all combine to yield improved monetization.
*Greenbaum manages all digital business operations with an emphasis on future business and new digital product platforms for Philadelphia Media Network’s digital product line that includes,, and a suite of Smartphone and tablet apps. He brings a a metrics-based approach to managing the site’s Content Team. Prior to joining PMN in 2008 Greenbaum worked at the Dow Jones Local Media Group where he focused on digital content development, distribution and strategy.

*About Perfect Market (@perfectmarket):
*About Philadelphia Media Network (@phillydotcom):
*About Yoni Greenbaum (@yonigre):

About Perfect Market:
Perfect Market works with professional publishers to create, distribute and monetize content more effectively online. Perfect Market's patented solutions helps publishers, including San Francisco Chronicle, Orlando Sentinel and Chicago Tribune serve readers with exactly what they are looking for in online content. By delivering the right content in the right format, to the right user, with the right relevancy, Perfect Market has significantly increased the revenue for its publishing partners. Perfect Market is headquartered in Pasadena, CA with offices in New York.

About DPAC:
DPAC brings together the leading figures in media, marketing, publishing, and technology to discuss the exploding digital content and advertising industry. Conference attendees explore the new frontiers of "digital" for all content providers, agencies, and marketers. DPAC helps big and small media and content companies, full-service agencies, and brands get the most out of their digital publishing and advertising strategies. The program will uncover the big ideas, innovations, and dive deep into the applications of delivering the most compelling integrated digital content and advertising for consumers.


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Rachel Petersen
Perfect Market
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