Celebrate the Changing Roles of Content and Marketing at the Most Important Publishing Conference of 2011

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SIPA UK 17th Annual Congress, Wednesday 13 July, Tower Hill, London EC3

SIPA UK's 17th annual conference is shaping up to be the best yet. Keynote speakers include David Gilbertson, former CEO of Emap, with a detailed overview of how media is shifting – the change in the publishing landscape and how we need to redefine media propositions. Plus Jane Wilkinson, president of Institutional Investor, on the changing role of marketers – and Dan Brown, principal at Xponential Publishing Consultants in Washington DC, on content generation.

Full details at http://sipaonline.com/events/sipauk/main

Delegates will hear how to integrate social media with their editorial, get their marketers and editors working together, monetise web traffic, and decide on free or paid content. They’ll nail down the most effective use of social media, apps and tools. They’ll learn how to maximise email lead generation, and get their journalists and editors up to scratch with the latest digital publishing skills.

The day provides a mix of keynote presentations, breakout sessions – with a choice of editorial, marketing or publishing issues – and interactive round tables, where everyone can ask questions and share their experience. There are 18 topics to choose from, from apps, SEO, email marketing, and integrating independent systems to monetising communities, NPD, site licences and social media.

There will also be an exhibition of products and services from the conference sponsors, including Cheers Interactive, Premier Print Group, Adestra and Velo// Marketing.

SIPA UK Awards - http://sipaonline.com/sipauk/ukawards

The 5th annual SIPA UK Awards for Publishing Excellence will be presented in an evening reception after the conference. The categories include best marketing and sales teams of the year; best new launch; best use of social networking; best marketing campaign; best innovation; best product, and best editorial/marketing collaboration.

On Thursday 14 July, the day after the conference, there will be two Post-Conference Business Discussion Forums aimed at senior marketers and business owners/publishers.

Special offer for SIPA non-members: All non-members attending the conference can join SIPA for the one-off low rate of £100 + VAT, and thereby save £100 or more on the day’s cost.

The conference will be held at Dexter House, 2 Royal Mint Court, Tower Hill, London EC3N 4LP. See a PDF of the programme here:


For more information contact Karen Hindle at SIPA UK, Cliveden House, 19-22 Victoria Villas, Richmond, Surrey TW9 2JX or uksipa(at)btconnect(dot)com. Tel: 44 (0)20 8288 7415.

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Karen Hindle
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