SkyBlue Announces Global License Agreement with Standard Fiber

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Deal Makes Innovative Bed Bug Protective Bedding Technology Available to World’s Leading Consumer and Wholesale Brands

SkyBlue Protective Bed Bug Bedding

Revolutionary Protection with Style

"Bed bug infestation is no longer exclusively about guest satisfaction or perceived cleanliness—it’s an economic issue that can have significant impact to a hotel’s bottom line."

SkyBlue™, an innovator in protective bedding technology for the retail and hospitality industries, today announced a new license agreement that gives Standard Fiber the exclusive global rights to manufacture, market and distribute two of its patent-pending innovations, the ZipIt on/off top encasement structure and the revolutionary box spring encasement design, both featuring its BB-Lock™ protective locking technology.

A new bedding category that combines defense and design, SkyBlue’s revolutionary DreamTec™ bedding technology offers advanced protection from bed bugs, stains and liquids in an attractive streamlined encasement for any mattress, box spring, or pillow. Its patent-pending BB-Lock™ technology provides maximum control of bed bug entry and escape, working together with its advanced bite-proof protection.

"We are thrilled to partner with Standard Fiber to bring our DreamTec protective bedding to the global marketplace,” said Petra Michael, founder and CEO of SkyBlue. "Introducing a new category to the market—stylized protective bedding—marks a significant milestone for us as we strive to design solutions that safeguard people as they sleep. We are confident that Standard Fiber is the right partner to launch the category by giving our invention the broadest distribution and access to the world’s leading bedding brands."

Using existing manufacturing facilities throughout China, Standard Fiber will begin production using SkyBlue protective bedding technology immediately. Products featuring the stylized encasements will be available to wholesalers and select retailers in late summer 2011.

“With the hyperawareness of bed bugs today, the hospitality industry is at a tipping point," said Sandy Gray, president of Standard Fiber. “Bed bug infestation is no longer exclusively about guest satisfaction or perceived cleanliness—it’s an economic issue that can have significant impact to a hotel’s bottom line. Petra understands the economics of the crisis and how to get control of it from being at the forefront of the issue for over six years.” The costs of eradication, lost bookings, and a bad reputation can add up to tens of thousands of dollars. “At Standard Fiber, we have built our business by enhancing world-class products with the latest innovations and technologies that make the best even better. SkyBlue’s dual-role stylized protective bedding enables us to add value to those brands and deliver a competitive advantage to our customers in the retail and hospitality markets.”

The DreamTec line includes a selection of designer quality fabrics that are Nanotex® treated to strengthen the material and provide world-class stain and fluid resistance. For hotel owners and operators, DreamTec’s zip top mattress encasement saves housekeeping labor and natural resources with an easy to handle top cover. It can be quickly removed by one staff member and uses less energy to wash compared to a full cover. Plus, the Nanotex- enhanced fabric is comfortable and breathable, compared to other popular “noisy” or “hot” encasements. As a result, guests have a relaxing sleep experience.

From a hotel design perspective, DreamTec’s fitted cap box spring encasements provide a stylish alternative, while achieving guestroom brand standards for bedding ensembles at a lower cost than traditional bed skirts. Hotel owners and operators can achieve both protection and design requirements—with up to 50% savings--with the DreamTec encasement.

About Standard Fiber LLC
Founded in 1998, Standard Fiber is a leader in home bedding products and textile manufacturing. One of the largest producers of basic bedding products in the world, it manufactures for leading brands including Ralph Lauren, Wamsutta, Cannon, Fieldcrest, Serta, Laura Ashley Home, Select Comfort, and Martha Stewart. Working hand-in-hand with their customers, including manufacturers, distributors, and other trading companies, Standard Fiber supplies the innovative bedding solutions that today’s consumers want, at the most competitive price. Headquartered in San Francisco, CA, Standard Fiber also operates locations in Shanghai and Beijing. For more information, visit http://www.standardfiber.com .

About SkyBlue LLC
Founded by Petra Michael, SkyBlue™ is the world’s first company dedicated to the design and development of stylized protective bedding encasements that safeguard your bedding investment and enhance the visual appeal of the bed. Its DreamTec™ product line, featuring patent-pending BB-Lock™ technology and Nanotex® treated top-of-the-bed textiles, provides an impenetrable barrier that protects mattresses, box springs and pillows from bed bugs, while resisting fluids and releasing stains. DreamTec™ encasements come in a range of styles and colors designed to fit the needs of consumer and wholesale channels, including designs for Green, LEED and Sustainable requirements. For more information, visit http://www.skybluetextiles.com or follow Petra Michael on http://www.twitter.com/QueenofBedBugs.

DreamTec and BB-Lock are trademarks of SkyBlue LLC. DreamTec and BB-Lock encasement designs are owned by SkyBlue LLC and are patent pending. SkyBlue vigorously protects its property interest in its patents, trademarks and copyrights.

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Katrina Pruitt-Andrews
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