Industry-Leading Innovator Introduces New Sugar and Gluten Free Gummy Vitamins

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Hero Nutritionals breaks ground again with a sweet vitamin option for sugar-conscious parents

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The company that made history by being the first to put essential vitamins and minerals in a delicious and easy-to-swallow gummy form is making news once again.

Hero Nutritionals LLC is proud to premier two new products into the health and wellness marketplace. An expansion of their widely-acclaimed Yummi Bears®, the number one selling children’s vitamin, and Slice of Life®, the number one nutritionist preferred adult gummy vitamin, Hero Nutritionals introduces the first and only sugar-free gummy multi-vitamin for children and adults.

Yummi Bears® Sugar Free™ Gummy Multi-Vitamin & Mineral provides children with a full-spectrum of 16 essential nutrients for their optimal health, including vitamins A, C, and E as well as B-complex vitamins and minerals. Sweetened with natural fiber and lo han fruit, the vitamins are flavorful and naturally sweet without the use of added sugar or artificial sweeteners. As with the original Yummi Bears®, kids will love their taste and will enjoy the gummy delivery. Dentists and parents will agree that this sugar free alternative to the typical gummy vitamin is better for teeth, too. Unlike other sugar free products in the category, these vitamins are allergen, gluten, and diary free and made without the use of synthetic colors. Yummi Bears® Sugar Free™ Gummy Multi-Vitamin & Mineral answers the call for parents looking to lower their child’s overall daily sugar intake.

For adults, the new Slice of Life® Sugar Free™ Gummy Multi-Vitamin delivers a full-spectrum of essential nutrients to meet their complex nutritional needs minus the added sugar. Bursting with a powerful mixture of antioxidant vitamins A, C, D and E, as well as B-complex, they are specifically formulated for optimal absorption of nutrients where a tablet would fall short. Simply sweet through natural fiber and lo han fruit, like the children’s version, they are also allergen, gluten and dairy free with no added sugar or artificial coloring. The gummy delivery system is a preferred method by many women and men who have trouble or find it unpleasant to swallow tablets and capsules.

These new products can be purchased at Whole Foods, GNC and numerous fine health stores across the United States. Consumers can find a store or online retailer by visiting the “Where to Buy” section of the Hero Nutritionals website

About Hero Nutritionals

Receiving numerous awards and accolades for its delicious and forward-thinking vitamin line, Hero Nutritionals was established in 1995 with the launch of its original gummy-style vitamin for children, Yummi Bears®. It was the first product of its kind in the vitamin category and its success and continuous consumer popularity spawned a gummy vitamin line for adults called Slice of Life®. In 2007, Hero Nutritionals continued to make news with the launch of Healthy Indulgence® Chocolate Vitamins, the first full line of multi-vitamin and mineral and calcium vitamins in a decadent dark chocolate delivery system. With the success of their expanding family of brands Yummi Bears Organics® was launched in 2009, the first organic gummy vitamin for kids, providing parents the same gluten, dairy and allergen free formula in the original Yummi Bears® but with the added peace of mind that the ingredients are organic for today’s discerning parents. In 2010, in an effort to support the growing population of vegetarians, Hero took another step forward with the development and addition of Yummi Bears® Vegetarian and Slice of Life® Vegetarian Gummy Vitamins. These vitamins deliver all the same wholesome nutrients of their original counterparts but in a fruit pectin based formula for those who enjoy a vegetarian lifestyle. Additionally in 2010, the company reformulated their Healthy Indulgence® Chocolate Vitamins by increasing the amount of premium dark chocolate Cacao to 60%, providing a richer chocolate taste that is truly decadent. Healthy Indulgence® now comes in two varieties to address the specific health needs of women, Multi Vitamin and Mineral and Calcium Citrate 500mg.

For more information on all of these products and Hero Nutritionals visit or call 1-800-500-HERO.

For media inquiries or to request samples for editorial consideration, contact Wendy Roberts, director of Public Relations, Orca Communications Unlimited, LLC, at (480)346-4004 or wendy(at)orcapr(dot)com.


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Wendy Roberts
Orca Communications Unlimited, LLC
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