Pet insurance provider Hartville Group and the ASPCA® renew strategic partnership

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Continued collaboration between Hartville and ASPCA benefits pet parents nationwide through ASPCA Pet Health Insurance

Hartville Group, Inc.

Hartville Group, Inc.

The Hartville Group, Inc., and the ASPCA® (The American Society for the Prevention of Cruelty to Animals®) have renewed their strategic partnership for pet insurance, continuing the strong collaboration between the nation’s leading voice for animal welfare and one of the largest and oldest pet health insurance providers in the U.S.

Initially established in 2006, the strategic partnership paved the way for Hartville to develop and launch ASPCA Pet Health Insurance, a leading U.S. pet health insurance program. In addition to promoting humane standards set by the ASPCA, ASPCA Pet Health Insurance furthers the ASPCA’s mission by helping pet parents afford quality veterinary care so their pets can live longer, healthier lives. The ASPCA chose Hartville for this partnership because of its commitment to pet health and humane coverage philosophy.

“By renewing our strategic partnership, Hartville and the ASPCA will continue to educate pet parents about the value of pet health insurance and to design coverage worthy of the ASPCA’s humane goals,” said Dennis Rushovich, CEO of the Hartville Group. “The ASPCA’s mission is paramount in the design of our plans, and we work very closely with the ASPCA as our coverage evolves to remain the best value to pet parents and the best coverage for pets. We look forward to continuing to contribute to the ASPCA’s worthy mission in this way for the long term.”

“We see ASPCA Pet Health Insurance as an important means for pet parents to be able to afford quality veterinary care for their pets,” said Elysia Howard, vice president of marketing and licensing for the ASPCA. “We want to make sure as many pet parents as possible have the help they need to avoid a difficult choice between their pets’ care and their own financial well-being. We’re excited to renew our partnership with Hartville to move ever closer to this goal.”

As veterinary costs continue to rise, particularly as more sophisticated treatments become available for pets, more pet parents need help affording this care. In fact, U.S. pet parents are expected to spend $14.1 billion on veterinary care this year—up 53 percent from 2006, according to the American Pet Products Association (APPA).

With four increasing levels to fit pet parents’ needs and budget, ASPCA Pet Health Insurance offers coverage for accidents, illnesses and wellness care, including spay/neuter. In accordance with the ASPCA’s humane philosophy, treatments the ASPCA opposes, such as tail docking and declawing, are not covered. Customers may visit any licensed veterinarian in the U.S. or Canada, including specialists and emergency clinics, and all pets over eight weeks old are eligible for accident coverage regardless of age or health.

About Hartville Group, Inc.
Based in Canton, Ohio, the Hartville Group, Inc. was founded in 1997 and is one of the largest providers of pet health insurance in the U.S., offering pet insurance through its subsidiary Petsmarketing Agency, Inc. under the brand names ASPCA Pet Health Insurance, Hartville Pet Insurance and Petshealth Care Plan. Hartville Group provides ASPCA Pet Health Insurance through a strategic partnership with the ASPCA® (The American Society for the Prevention of Cruelty to Animals®). In exchange for use of the ASPCA® trademarks, the ASPCA is paid a royalty fee of up to 10 percent of the purchase price, with a minimum of $1.95 million to be recognized over at least three years. Hartville Group’s Petsmarketing Agency, Inc. subsidiary is authorized to provide property and casualty insurance in all 50 states plus the District of Columbia. ASPCA Pet Health Insurance is underwritten by the United States Fire Insurance Company. For more information about the Hartville Group, visit For more information about ASPCA Pet Health Insurance, visit

About the ASPCA®
Founded in 1866, the ASPCA® (The American Society for the Prevention of Cruelty to Animals®) is the first humane organization established in the Americas and serves as the nation’s leading voice for animal welfare. One million supporters strong, the ASPCA’s mission is to provide effective means for the prevention of cruelty to animals throughout the United States. As a 501(c)(3) not-for-profit corporation, the ASPCA is a national leader in the areas of anti-cruelty, community outreach and animal health services. The ASPCA, which is headquartered in New York City, offers a wide range of programs, including a mobile clinic outreach initiative, its own humane law enforcement team, and a groundbreaking veterinary forensics team and mobile animal CSI unit. For more information, please visit

To become a fan of the ASPCA on Facebook, go to To follow the ASPCA on Twitter, go to


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Lisa Hockensmith
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