CBC will apply its well-known bank branding strategy, Finding, Telling and Proving the Story, to Columbia Bank's Wealth Management division, to develop an engaging brand presence that authentically reflects the company's personality.
Portland, OR (PRWEB) June 08, 2011
Bank branding expert Creative Brand Communications (CBC) has been tapped by the Wealth Management division of Tacoma, Washington-based Columbia Bank to develop brand strategies to support the growing business unit.
“Columbia Bank and its Wealth Management division have a strong history and a great reputation here in the Pacific Northwest,” said Jeff Stephens, CBC's founder and CEO. “As they've rapidly grown, they have gained more opportunities to help community members enhance and manage their wealth, and our team is excited to build a brand which supports that mission.”
CBC will apply its well-known strategy, Finding, Telling and Proving the Story, to Columbia Bank's Wealth Management division, to develop an engaging brand presence that authentically reflects the company's personality. CBC's financial services branding process will help the division refine its ability to articulate its story–and create strong alignment by communicating that story through words, pictures and most importantly, actions.
Columbia Bank, a subsidiary of Columbia Banking System (NASDAQ: COLB), has $4.26 billion in assets and over 90 banking locations throughout Oregon and Washington.
About Creative Brand Communications: CBC is the leading brand engagement consultant for the financial services industry. The company helps entrepreneurial banks and credit unions stop being commodities by creating companies that customers, members and employees truly care about. CBC does this by providing business and brand strategy consulting, word of mouth marketing strategy consulting, internal culture consulting, and educational programs and training. Visit http://www.creative-brand.com for more information.