Orlando Magic and iStores Inc. Score with Bold Software’s BoldChat

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Leading Basketball Franchise and Largest Internet Paintball Retailer to Appear on Fox Business News and CNBC to Discuss Live Chat Benefits, Including Increased Conversions

Orlando Magic and iStores Inc. Score with Bold Software’s BoldChat

Live chat technology has been helping businesses of all kinds to communicate more effectively with their audiences as well as drive sales online. We are pleased to see that sports organizations are engaging with their customers by leveraging BoldChat.

Bold Software, a provider of world-class web communications tools including live chat software, today announced that customers NBA team Orlando Magic and iStores Inc., the owner and operator of PaintballOnline.com, will be featured in an upcoming television segment focused on live chat. The program will air on 21st Century Business, which appears on Fox Business News and CNBC.

The Orlando Magic and iStores Inc. are the latest sports-related organizations to rely on Bold Software’s BoldChat live chat offering to drive positive customer interactions and increase online conversions.

“Live chat technology has been helping businesses of all kinds to communicate more effectively with their audiences as well as drive sales online,” said Steve Castro-Miller, president and CEO of Bold Software. “We are pleased to see that more sports organizations are engaging with their customers by leveraging BoldChat.”

Orlando Magic
The NBA team Orlando Magic uses BoldChat for season ticket sales globally. The organization estimates that between 50 to 80 percent of prospects who engage in a live chat convert to a sale. In fact, many sales are conducted entirely within a chat, without a customer surfing to a separate web page or placing a phone call.

“We use BoldChat because it’s an opportunity for our fans to interact with our sales executives. We’ve found that our fans actually prefer to chat than talk over the phone in a lot of cases. It allows them to be more engaged,” said Joe Andrade, senior director of ticket sales for the Orlando Magic. “The best results from live chat have been with season tickets, which is a 45-game package. A customer can interact back and forth with a sales person, feel more confident with the purchase and then make it. Season ticket sales are definitely up, and I think BoldChat has played a significant role in that.”

iStores Inc.
iStores Inc. owns and operates several eCommerce Web sites, including PaintballOnline.com, the Internet's largest paintball store. The company, which serves more than 400,000 customers in 60 countries around the world, is laser-focused on metrics and uses BoldChat to help drive conversions. iStores Inc. found it experiences five times its average conversion rate if it can engage someone in a live chat.

To learn more about the Orlando Magic’s and iStores Inc.’s positive experiences with live chat technology, watch the segments airing on Fox Business or CNBC, or contact Bold Software at 316-630-9933.

About Bold Software
Bold Software LLC, is a leading provider of world-class web communication tools designed to help businesses improve online support and increase sales. Using Bold Software’s live chat, click-to-call, email management, and active co-browsing tools, businesses can quickly and effectively engage visitors on their website. Bold Software sells a wide variety of competitively-priced products under the BoldChat, BoldCall, and BoldCCM brand names. Businesses of all sizes - from small proprietorships to large ecommerce enterprises – can provide more intelligent online customer interactions and close more sales using Bold Software solutions. The company is headquartered in Wichita, KS, with thousands of customers around the world. For more information about Bold Software, go to http://www.BoldSoftware.com or call 1-866-753-9933.

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Jill Monahan
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