Motives® by Loren Ridinger Cosmetic Line Announces Expansion into United Kingdom

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Motives by Loren Ridinger is one of many Market America brands to recently be released in the UK, in conjunction with Market America's acquisition of SHOP.COM

Loren Ridinger, Senior Vice President of Market America, Inc., and Creator of Motives® by Loren Ridinger (http://www.motivescosmetics.com) announced today that Motives® is now available in the United Kingdom on UK.Shop.com, (http://uk.shop.com). Motives® by Loren Ridinger is one of many Market America brands to recently be released in the UK, in conjunction with Market America’s acquisition of SHOP.COM.

Motives cosmetics was created so every women, on a budget, could enjoy high quality, custom-formulated cosmetics infused with antioxidants and vitamins that enhance true beauty and nourish the skin. The customized approach combines a selection of specific ingredients that can help the skin’s natural ability to deflect lines and creases. The uniqueness of Motives, in addition to the revolutionary ingredients and variety, leaves women feeling empowered, beautiful and able to achieve their goals.

“I am excited that Motives is now available to customers in the United Kingdom,” said Loren Ridinger. “Motives continues to be at the forefront of color and trend in the beauty industry and our fan base continues to grow at a record pace…Introducing the luxurious line into the United Kingdom, comes in response to significant international demand for Motives,” said Ridinger.

Motives® is worn by some of today’s hottest celebrities and is a favorite of makeup artists, models and photographers. It is a high fashion, high quality cosmetic line offering a luxurious array of colors, comprised of the best ingredients on the market. Motives® by Loren Ridinger strives to empower people everywhere to look and feel beautiful inside and out. In addition, Motives® has won multiple industry awards, including several 2010 Buzzillions Reviewers’ Choice™ Awards within the makeup and skin care categories; Best Mascara, Best Pressed Eye Shadow, Best Eyeliner and Best Concealer all received acclaim and are classified as favorites among the consumer. Latina Magazine presented the Beauty Award for BEST eye shadow to Motives® Pressed Eye Shadow, and Second City Style appointed a Gold Medal Beauty Olympic award for the best powder eye shadow.

Loren is an Internet mogul who has been changing the face of the beauty as well as Internet shopping for 20 years. Her impeccable style has established her as one of today’s leading trendsetters. She has been named to Vogue’s Top 100 as one of their most influential women and selected by Haute Living Magazine as one of New York’s and Miami’s most influential people. Loren was awarded the 2009 Women of Substance and Style award and recognized by Fashion Group International for her contribution to the fashion and beauty industry.

ABOUT MOTIVES® BY LOREN RIDINGER
Motives® by Loren Ridinger through revolutionary cutting edge technology is a world leader in the customized cosmetics industry. Motives® is worn by some of today’s hottest celebrities and is a favorite of makeup artists, models and photographers. Motives® by Loren Ridinger strives to empower people everywhere to look and feel beautiful inside and out, while providing thousands of consultants worldwide with an opportunity to live the lifestyle they have always dreamed of. For more information visit http://www.motivescosmetics.com and Creator Loren Ridinger’s blog, My Fashion Cents at http://www.myfashioncents.com and Loren’s World, a lifestyle and empowerment website at http://www.lorensworld.com.

About SHOP.COM
SHOP.COM is a global comparison shopping engine with a European HQ in London, UK. SHOP.COM acts as a personal shopping assistant for women and men looking for products that cater for all aspects of their lifestyle at the best prices, whether it is fashion, beauty products or home accessories. Leveraging the features of its patented OneCart® technology with extensive partner store integration, SHOP.COM offers products from well-known merchants as well as specialty retailers. For more information, visit the UK website at http://uk.shop.com.

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Sara Vinson