Earth Balance® Launches New Plant-Based Products Nationwide at Whole Foods Market®

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New offerings include Earth Balance® Organic Coconut Spread and MindfulMayo™ Dressing and Sandwich Spread

Earth Balance Organic Coconut Spread

Earth Balance®, a line of deliciously all-natural buttery spreads, shortenings, nut butters and soymilk introduces its new Organic Coconut Spread and MindfulMayo™ Dressing and Sandwich Spread nationwide. The Organic Coconut Spread will be available exclusively at Whole Foods Market.

“Whole Foods Market is the leading retailer of Earth Balance’s all-natural and organic products, so we are proud to provide our guests with the new Organic Coconut Spread and MindfulMayo™ Dressing and Sandwich Spread,” said Errol Schweizer, Whole Foods Market’s senior global grocery coordinator. “The Earth Balance brand already has a loyal following among Whole Food Market consumers, and these two new items will appeal to folks who enjoy a plant-based diet and/or who have food allergy sensitivities.”

First of its kind, the new Earth Balance® Organic Coconut Spread offers a convenient, affordable way to incorporate coconut oil into the diet. In line with burgeoning coconut oil trend, this innovative product is made from a similar formula to the great-tasting Earth Balance buttery spread, with organic extra virgin coconut oil replacing soybean oil. Soy-free and vegan, the Earth Balance® Organic Coconut Spread is the perfect butter replacement for baking and cooking, and is a delicious addition to toast, steamed vegetables, Thai curry dishes and more. This product is organic, verified by the Non-GMO Project, and is more affordable than shelf stable coconut oil.

Earth Balance® MindfulMayo™ Dressing and Sandwich Spread is the perfect addition to the plant-based pantry. This refrigerated condiment is cholesterol-free, egg-free and dairy-free. Verified by the Non-GMO Project, the new Earth Balance® MindfulMayo™ Dressing and Sandwich Spread is available in Original, Extra Virgin Olive Oil, and Organic. The new Earth Balance® MindfulMayo™ Dressing and Sandwich Spread is great in recipes, on sandwiches and as an alternative replacement in any food that uses regular mayonnaise.

“At Earth Balance, we are leading the plant based diet trend and committed to providing high-quality organic products that are free of genetically modified ingredients,” said Earth Balance Vice President General Manager, TJ McIntyre. “The new Earth Balance® Organic Coconut Spread and MindfulMayo™ Dressing and Sandwich Spread demonstrate the brand’s dedication to alternative options, and offer allergy-sensitive and health conscious consumers a delicious way to enjoy their favorite foods while following a plant-based diet.”

The new Organic Coconut Spread and MindfulMayo™ Dressing and Sandwich Spread join the existing line of Earth Balance® products that are produced using a unique, nutritionally beneficial blend of ingredients. From delicious butter alternatives, to sweet nut butters, organic soymilk, creamy coconut spread and alternative mayo, every Earth Balance® product is made with natural and organic ingredients and contains important Omega 3s. They are also vegan, non-GMO, free of trans-fats, hydrogenated oils, and artificial ingredients of any kind.

Earth Balance® products are available nationally at Whole Foods Market, regionally at City Market, Fred Meyer, Henry’s, King Soopers, Publix, QFC, Safeway, Trader Joe’s and Wegmans, as well as in local natural and specialty stores across the U.S.

In addition to the new product introductions, Earth Balance has made great strides in building an online community focused on healthy cooking, nutrition information and the benefits of plant-based eating through Made Just Right™, at The site provides vegan, vegetarian, gluten-free, dairy-free recipes, as well as non-gmo action information, local and organic food information, and interviews with well known food educators and activists, such as Kathy Freston, author of Veganist: Lose Weight, Get Healthy, Change the World. offers consumers a way to become involved in the plant-based food movement through recipe contests and engagement efforts with partners such as Whole Foods Market, the documentary Forks Over Knives, well-known vegan restaurants, and more.

About Earth Balance®:
Based in Boulder, Colo., Earth Balance® produces a line of delicious buttery spreads, shortenings, nut butters, soymilk, coconut spread and alternative mayonnaise. All Earth Balance® products are plant-based, vegan, made without artificial ingredients or hydrogenated oils, free of gluten, lactose and eggs, offering a delicious alternative for health conscious individuals and those with food sensitivities. Earth Balance products are a tasty complement to cooking, recipes and enjoyed on their own. Earth Balance strongly supports the Non-GMO Project and sustainable agriculture practices, and all Earth Balance products are made without genetically modified ingredients. Earth Balance promotes a plant-based diet and earth-friendly lifestyle through the online social community Made Just Right™. Earth Balance is a division of Smart Balance Inc. (NasdaqGM: SMBL). For more information, visit and


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