Evanston, IL (PRWEB) June 09, 2011
Today MarketingPilot Software LLC announced MarketingPilot Release 11.4 with a new graphical user interface and many new features.
Major User Interface Update
The appearance of all the graphics and buttons has been updated giving Release 11.4 a new look and feel.
Broadcast Verification Option
The Broadcast Verification Option provides integration with broadcast verification services enhances MarketingPilot's media stewardship functions and enables users to use broadcast verification information in their vendor invoice approval process.
Campaign Management and Marketing Performance Measurement
Release 11.4 provides significant enhancements to MarketingPilot's campaign management and marketing performance measurement functions. Release 11.4 enables users to view the marketing cost and return on marketing investment for each tracked result for each campaign. Release 11.4's new Campaign performance dashboard enables users to track and compare the performance of all Campaigns using key performance indicators. Release 11.4 includes a new API to facilitate the integration of MarketingPilot with the operational systems used to track results.
Digital Asset Management
Release 11.4 adds new Mark Up features:
- New 'Make Job' button added to Mark Up dashboard.
- User can now select fonts for Mark Up Annotations (Arial, Tahoma, Verdana, Calibri) and font colors.
Your Server or the Cloud
MarketingPilot is available via the Internet 'Cloud' or can be installed on an in-house server.
Contact MarketingPilot’s sales team for a price quote.
This new release is available now for new and existing customers. Users should go to the Support Download Center to check upgrade availability.