iLoop Mobile Chooses Webtrends as Mobile Analytics Partner

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‘Analytics 10’ Unified Analytics Solution to Offer SMS Reporting in addition to Mobile, Social and Web

Webtrends, the global leader in unified mobile, social and Web analytics, and iLoop Mobile, the leading provider in mobile marketing technology and services, today announced a partnership to integrate Webtrends into iLoop Mobile’s mobile marketing platform and apps offering.

Under the agreement, iLoop Mobile will integrate Webtrends’ recently announced Analytics 10 (A10) unified analytics solution, as well as offer it in all native apps it develops for customers.

With Webtrends A10, iLoop Mobile will give its customers a single, integrated view across a customer’s mobile, social and Web properties with a highly intuitive user interface and enhanced capabilities for data insight. Together, the companies will take the unified analytics offering a step further by also integrating SMS reporting into the A10 dashboard.

"Mobile measurement and integrated digital analytics are becoming increasingly important to our customers – indeed, for many of our customers these capabilities are the most important in their list of required functionality for mobile,” said Matthew Harris, CEO, iLoop Mobile. “We’re fortunate to partner with some of the world’s largest brands, who look to us to provide a solution that effectively breaks down mobile data silos and allows for integration with key digital channels. We’re delighted to offer a market-leading solution with the integration of A10 that goes well beyond the capabilities of most mobile platforms and offers unmatched analytics capabilities,” continued Harris.

“iLoop Mobile is one of the most sought after partners for brands and agencies looking to create effective mobile marketing initiatives,” said Mike Ricci, vice president of mobile, Webtrends. “Our partnership gives iLoop Mobile and its customers the ability to integrate key mobile data together with other vital digital channels to better understand consumer behavior across the entire digital ecosystem.”

Webtrends Mobile Analytics provides deep insights into customer engagement and loyalty, showing the content and media they find most compelling, and revealing opportunities to improve mobile sites and apps.

When integrated with Analytics 10, brands can compare mobile performance and engagement to other digital channels, or even compare an iOS app to a mobile site.

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Virginie Glaenzer, Director of Marketing