Spanlink and Cisco to Host Social Media Customer Care Events throughout Texas

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Guest Speaker Ranked One of the 100 Most Influential People Online by Fast Company

During this event, we’ll share why and how companies should approach social media comprehensively to involve all internal organizations, especially customer service.

Spanlink Communications, a provider of Cisco contact center and customer collaboration solutions, announced today that Cisco and Spanlink will be hosting a free social media customer care road show throughout Texas this June, featuring keynote speaker and author, Eve Mayer Orsburn, CEO of Social Media Delivered. The event, titled Social Media for Business: Managing Customer Care, Branding and Communications, aims to educate contact center and enterprise professionals of the importance of effectively leveraging social media platforms to engage with customers and prospects. In addition, attendees will learn how to apply social media across all practice areas of an organization to achieve business goals.

“At this stage, the majority of social media activities tend to live in the marketing departments. During this event, we’ll share why and how companies should approach social media comprehensively to involve all internal organizations, especially customer service,” said Orsburn.

At each event, Orsburn will discuss the Social Media Business Equation, her proven methodology for deploying a social media business strategy and subject of her latest book. Additionally, Spanlink will discuss and demonstrate SocialWatch, their hosted social media service built based on Cisco SocialMiner, a tool that helps contact center agents monitor, respond and report on social media interactions.

The road show will take place on the following dates and Cisco office locations:

  •     June 21—San Antonio, 18615 Tuscany Stone, Suite 250
  •     June 22—Austin, Building 3, 12515 Research Boulevard
  •     June 23—Irving, Cowboys Conference Room, 7301 N Hwy 161, Granite Plaza, Suite 2
  •     June 28—Houston, 10111 Richmond Avenue, Fourth Floor

“Quite a few companies are apprehensive about communicating through social media because they don’t know where to begin, and the numbers can be overwhelming. Every second, Facebook accommodates eight new users and Twitter is reporting one billion tweets are sent weekly, but it doesn’t have to be chaos,” said Roxann Swanson-Sawyers, VP of sales, Spanlink Communications, “With the right tools, contact centers that proactively respond through social media have the unique opportunity to enhance customer loyalty, improve relations and even find sales opportunities that wouldn’t be available via traditional customer response channels.”

The Social Media for Business road show will begin at 8 a.m. with breakfast at the respective Cisco offices and conclude at 11 a.m. To register, find complete details and Cisco office locations, go to:

About Spanlink Communications
Spanlink Communications is a leading provider of contact center and customer collaboration solutions. With more than 23 years of experience, Spanlink help companies exploit the benefits of virtual unified communications networks for business transformation. Spanlink applies expert advising, deployment, integration and managed services to tailor each customer’s solution and support plan to its business needs for transformational business improvements in productivity, efficiency and customer satisfaction. Spanlink is a Master certified Cisco partner serving mid-size businesses and large enterprises. Find news and information at


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Vicki Kallhoff
Spanlink Communications
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