How It Works Media Launches - Provides Innovative Animated Web Marketing Videos

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Startup company has premiere app video featured at the TechCrunch Disrupt Conference and on Fox Business News.

How It Works Media specializes in animated explanation videos for businesses, mobile apps, and other services.

The tech world is currently in an app boom, and for any app company to set themselves above and beyond the rest, they will definitely need our service.

How It Works Media, Texas’ newest animated web video company launched this week with their eyes set on redefining how companies explain their products and services online. The company specializes in creating animated explanation videos for technology companies, app developers, social applications, and any online business that needs to create a simple, entertaining video that explains what the company does or how their service works.

“Having a creative business model, or game changing concept presents the challenge of explaining it in a short amount of time,” says Eric Winchester, How It Works Media CEO. “We really consider our services to be more about product explanation, and conversions, than video production."

How It Works Media recently created an animated video for mobile app company Meporter, which was featured at the 2011 TechCrunch Disrupt Conference, New York Times Online, The video also Appeared on Fox Business News along side Meporter's founder Andy Leff to help explain the product. How It Works Media is currently selling their services nationally and internationally from their corporate hub in Downtown Austin, Texas.

“The Austin business scene is the perfect mix of creativity and technology,” says Scott McGregor, How It Works Media co-founder. “We have an effective service that delivers a powerful, concise message that's interesting and fun to watch, but at the same time very informative. The tech world is currently in an app boom, and for any app company to set themselves above and beyond the rest, they should definitely seek out our service.”

Based in Austin, Texas, How It Works Media was founded by Eric Winchester and Scott McGregor in 2011. H.I.W.M. specializes in animated web videos for technology companies, mobile apps, web apps, businesses, services and more. To accompany the launch of videos, H.I.W.M. also provides integrated marketing solutions such as website and landing page designs, branding, and social media campaigns. For more information, visit

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Carson Barker
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