WOWIO has always sought to bring together publishers, content creators and advertisers in a way that they can each contribute in a meaningful way.
Los Angeles, CA (PRWEB) June 10, 2011
WOWIO, Inc., the holder of a US Patent for providing targeted advertisements in electronic books and operator of several online destination sites, announced today that it has secured advertising partnerships with a number of leading brands, successfully bringing online value propositions to traditional offline advertisers. In addition to previously developing advertising campaigns for Fandango, Maxim Magazine, ABC Television , DirecTV and other national brands, WOWIO has now also successfully bridged the gap between offline retailers and a value-add online advertising initiative.
Online agencies and consumer products companies who use online advertising are utilizing WOWIO’s eBooks as a new means to generate customer leads, build brands and grow sales. “Using our eBooks as a low cost marketing premium makes perfect sense for driving consumer actions,” says WOWIO’s Vice President, Business Development, Steve Timmerman, “but what really makes this digital media valuable is WOWIO’s unique and patented feature of embedding mixed media advertising within the book covers. Companies can engage consumers with popular eBook titles and use video/audio files within the eBook as a strong call to action to access additional commercial content through live hyperlinks within the eBook ad."
“For several years now, savvy retailers have understood that a multi-channel approach to reaching consumers provides the best response rates and monetary returns,” says WOWIO’s CEO, Brian Altounian. “WOWIO has taken this to a whole new level. Once retailers see the true value WOWIO can offer, they quickly understand the many advantages that the digital platform provides over other methods of advertisement, such as a one-to-one relationship with the consumer, specific demographic targeting and measurement. WOWIO has always sought to bring together publishers, content creators and advertisers in a way that they can each contribute in a meaningful way.”
WOWIO holds a US Patent for providing targeted advertisements in electronic books and operates a collection of synergistic businesses that allow for the delivery of content based on measured consumer demographics and behavior:
- US Patent 7848951
- A consumer eBook and eComic retailer;
- An online distribution network comprised of:
o The WOWIO retail store,
o Drunk Duck, the web’s largest comic community,
o POP Galaxy, a pop-culture video/news site,
- A collection of book and comic properties (Spacedog digital comics);
- A leading-edge, innovative design studio.
These properties provide users with the opportunity to share and consume digital media content, such as eComics and eBooks, while providing revenue-generating opportunities for creators and publishers through advertising and merchandising programs.
WOWIO, Inc. is currently evaluating the possibility of going to the public market after completion of its current round of private equity financing. WOWIO, Inc. is headquartered in Los Angeles, California.
Safe Harbor Statement
Matters discussed in this press release contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. When used in this press release, the words "anticipate," "believe," "estimate," "may," "intend," "expect" and similar expressions identify such forward-looking statements. Actual results, performance or achievements could differ materially from those contemplated, expressed or implied by the forward-looking statements contained herein. These forward-looking statements are based largely on the expectations of the Company and are subject to a number of risks and uncertainties. These include, but are not limited to, risks and uncertainties associated with: the impact of economic, competitive and other factors affecting the Company and its operations, markets, product, and distributor performance, the impact on the national and local economies resulting from terrorist actions, and U.S. actions subsequently; and other factors detailed in reports filed by the Company.
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