eMaximation Appoints Salim S. Notta as Chief Technology Officer and Managing Director

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New Chief Technology Officer shares company's belief that a strong lead management system is vital to top line revenue growth.

eMaximation, the leader in Franchise Development Technology, announced today that Salim S. Notta has joined its executive team as Managing Director and Chief Technology Officer.

An expert in building data driven businesses, Notta brings more than 15 years of software architecture and data analysis experience to eMaximation. He has pioneered core data modules and various mathematical algorithms to devise intelligence for data-intensive systems such as: leads generation engines, leads scoring, leads tracking, leads distribution, and leads management systems.

As Chief Technology Officer and Managing Director, Salim plans to work with his team “to deploy several new intelligent automated features and processes to further qualify and cultivate web inquiries to ensure a seamless hand-off of sales-ready leads. “ According to Notta, “it is the responsibility of a successful CRM, such as eMaximation, to develop powerfully intuitive tools for better lead management, as opposed to the current one size fits all approach of many other CRM providers.”

Salim believes that a strong lead management system is vital to top line revenue growth for any company, which is what prompted him to join eMaximation. “What portals and advertisers alike call ‘leads’ are really just inquiries,” said Notta. “That is a crucial distinction. Sales professionals become frustrated with lead quality and complain about too many tire kickers. The fact is that having tire kickers is not a bad thing -- It at least shows that there is interest in the product.” Together, Notta and eMaximation intend to revolutionize the marketplace by helping sales professionals turn inquiries into leads, and then turn those leads into sales.

Salim holds a B.S. in Business Administration with a concentration in Computer Information Systems (CIS) and a minor in Management from Georgia State University. He has numerous years of practical experience establishing and supervising website development processes, and his other areas of expertise include tactical deployment of Search Engine Optimization, Search Engine Marketing, and website development design and management.

About eMaximation:
Since its founding in 2000, eMaximation has been a top developer of innovative, Web-based software tools that meet the productivity challenges of franchise professionals. eMaximation’s email marketing and CRM technology focus on delivering immediate ROI through process automation and efficiency, fast and easy access to candidate information, self-service features and targeted business intelligence to help clients work smarter, faster, and better. For more information about eMaximation, call 800-900-8321 or visit http://www.emaximation.com.

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Jennifer Tucker
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