Jamey Jasta and Ingrained Media Partner Up to Help Promote the Hatewear Inc. Brand and the Release of the Album “JASTA” Through The Sport of MMA

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Promotion will include exposure at UFC 131, MFC 30, and a large scale Internet Marketing and Social Media Campaign.

Jamey Jasta's album hits the UFC

Shane Carwin UFC 131 Banner

Jamey Jasta and Stillborn Records team up with Ingrained Media to help promote and revitalize the Hatewear Inc. Clothing Brand and promote the release of Jamey Jasta’s upcoming solo album “JASTA” which is set to be released on July 26th, 2011. Ingrained Media will secure promotional opportunities, coordinate and manage social media marketing, as well as managing other Internet based marketing campaigns through the sport of Mixed Martial Arts.

Jason Genet, President of Ingrained Media said, “We are pleased to be working with such an established artist and brands such as Jamey Jasta and Hatewear. Our team has already established a great game plan to help spread the word.” Genet continued, “Initial plans are as follows:

  •      Prime placement at UFC 131 on Shane Carwin’s Shorts and Banner announcing the release of Jamey Jasta’s album “JASTA” to be released July 26, 2011.
  •      Ad placement on over 100 Mixed Martial Arts Websites generating over 10 million impressions promoting the Hatewear Inc. Brand and the release of the “JASTA” album.
  •      Blogs and Exclusive Video from Shane Carwin & Brian Cobb promoting the release of Jasta and the Hatewear Inc. Brand.
  •      Prime placement at Maximum Fighting Championships 30 on Brian Cobb in the Co-Main Event Shorts, Shirt (Hatewear Brand Tee) and use of Jamey Jasta’s new single “The Fearless Must Endure” as the walk out song.
  •      Creation and Execution of a Custom Social Media Platform
  •      Search Engine Optimization and Internet Marketing

Jamey Jasta said, “It is exciting to partner with a like minded media company such as Ingrained Media. I believe that the Mixed Martial Arts community is the right step forward to expand the Hatewear Brand outside of the music community. I am a huge Mixed Martial Arts fan, so associating the Hatewear Clothing Brand with the Mixed Martial Arts lifestyle is a natural fit.”

The goal of the partnership is to re-introduce the Hatewear Brand to not only the masses but particularly the MMA market which has very similar ties to Metal music and the music industry in general. All of this will occur helping Jamey Jasta and his label increase their social media reach in connection with the release of the new “JASTA” album. “Not every MMA athlete that wears Hatewear will use Jasta’s music and vice-versa” said Genet. “For instance, the Shane Carwin Partnership is related to the release of the new album and not related to the Hatewear Inc. Brand and the Brian Cobb Hatewear deal has the album release, the music, and the Hatewear brand of clothing tied in.” concluded Genet.

About Jamey Jasta and Hatewear Inc.:
Jamey Jasta is an American musician from New Haven, Connecticut, best known as the lead vocalist of the Metalcore band Hatebreed and sludge metal band Kingdom of Sorrow. Jamey was the host of MTV2's Headbangers's Ball, a television program consisting of Heavy Metal music videos, for over 3 years.

Jamey Jasta owns Stillborn Records, a hardcore and metal-based record label from New Haven, and "metal music apparel" line called, Hatewear. Hatewear was once in all of the Hot Topics across the United States and Canada. In 2007, he presented the Metal Hammer Golden God awards. Jamey is the artist that wrote and recorded Andrei Arlovski’s walkout theme song, "Onward To Victory", which can be found on Icepick's Violent Epiphany release (Stillborn Records) and Electronic Arts MMA video game (2010). Jamey has just finished his solo album titled “JASTA” which is to be released July 26th, 2011. Learn more about Jamey Jasta at http://www.JameyJasta.com. Follow him on Twitter at http://www.twitter.com/JameyJasta and on Facebook at http://www.facebook.com/JastaHQ.

Hatewear Inc. was established in 2005 and continues to offer it's metal music branded merchandise online and recently at various metal and rock music festivals such as Ozzfest, Rockstar Energy Drink Mayhem and UPRoar Festivals. Hatewear has been seen on such major networks as MTV, MTV2, VH1 and E! Entertainment's Holly's World. Follow Hatewear on Twitter at http://www.twitter.com/Hatewear and on Facebook at http://www.facebook.com/HatewearInc.

About Ingrained Media:
Ingrained Media is a boutique marketing firm with a specialization in sports marketing. Unlike traditional agencies Ingrained Media offers a hybrid of services with a specialty on athlete development and social media marketing. Ingrained Media has been responsible for the development of both brand and athlete social media presences reaching hundreds of thousands of users on a daily basis. Ingrained Media also has a strong interest and specialty in the fields of Advertising, Promotions, and Public Relations. Learn more about Ingrained Media at http://www.IngrainedMedia.com. Follow them on Twitter at http://www.twitter.com/IngrainedMedia and on Facebook at http://www.facebook.com/IngrainedMedia.

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Josh Davis
Ingrained Media
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