New Book for B2B Sales Representatives Who Want to Grow Their Career and Increase Their Income

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Book will be featured at the National Education Association Book Exhibit and American Library Association Annual Book Exhibit

Xlibris, the print-on-demand self-publishing services provider, announced that Customer Care & Feeding: The Ultimate B2B Selling Strategy by author Caroline Perkins will be featured at two book exhibits. Published September 17, 2010, this book establishes a set of principles observed by Perkins that will help salespeople improve their success rate.

Customer Care & Feeding or CC&F, is a system of selling based on the fundamental concept that if sales representatives help their customers be profitable—and work only with customers that prove they can sustain this state—then, increased profitability for the reps and their companies will follow.

Perkins uses examples and tips from successful sales professionals in the foodservice distribution industry—one of the most challenging selling environments. The principles of CC&F apply to face-to-face selling relationships in any industry. Fun and educational, this book offers helpful quizzes and in-depth discussion topics to ensure a valuable learning experience.

This book will be featured at the National Education Association Book Exhibit in Chicago, IL on June 30 to July 1, 2011 and at the American Library Association Annual Book Exhibit in New Orleans, LA on June 24-27, 2011. For more information on Customer Care & Feeding: The Ultimate B2B Selling Strategy, interested parties may log on to or

About the Author
Caroline Perkins has built her expertise in sales and marketing during more than twenty-five years in the food industry and five years of teaching marketing at the graduate level. As editor-in-chief of ID, a trade magazine for the foodservice distribution industry, she interviewed and observed hundreds of distributor sales reps, many of whom have acted as advisors for this book. She is co-founder of SPEAK Foodservice, a training and communications company dedicated to increasing understanding of the inner workings of the foodservice industry in order to improve supply-chain collaboration and foster successful business growth. She is active in the industry as an editor, writer, consultant and speaker. She lives and works in New York City.

Customer Care & Feeding * by Caroline Perkins
The Ultimate B2B Selling Strategy
Publication Date: September 17, 2010
Trade Paperback; $19.99; 140 pages; 978-1-4535-4977-3
Trade Hardback; $29.99; 140 pages; 978-1-4535-4978-0
eBook; $9.99; 978-1-4535-4979-7

Members of the media who wish to review this book may request a complimentary paperback copy by contacting the publisher at (888) 795-4274 x. 7879. To purchase copies of the book for resale, please fax Xlibris at (610) 915-0294 or call (888) 795-4274 x. 7879.

For more information on self-publishing or marketing with Xlibris, visit To receive a free publishing guide, please call (888) 795-4274.

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