Strato Web Shops Offer New Features for Mobile Shopping and Facebook Integration

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Europe’s second largest web host and services provider, is expanding the functionality of its Web Shops

Strato, Europe’s second largest web host and services provider, is expanding the functionality of its Web Shops offering new features for mobile shopping and social media integration. The new features are available free of charge in the AdvancedShop and higher level options. Online retailers can now integrate their Web Shop with their Facebook page via a gateway and include a Facebook ‘Like’ box where users can recommend the shop to their friends. Additional features include automatic optimising for smartphones and tablets to make it easy for customers to purchase via their preferred mobile device. Strato’s AdvancedShop is available now and priced at £19.90* per month.

To increase visibility of social media impact, Strato Web Shops have also added a social media ‘cockpit’ providing online retailers with an overview of all social media activities. Other new features are a clear dashboard where users can oversee all relevant information concerning their web shop and a ‘drag and drop’ function, where retailers can decide which processes they want to actively monitor, such as customer feedback for a new product or sales of a specific product segment.

Damian Schmidt, Strato’s CEO commented, “Mobile and social commerce are here to stay. Online retailers need to be taking advantage of opportunities to engage with customers via all available channels. Gartner has forecasted that by 2015, 50% of all online sales will take place via social media and mobile applications**. These enhancements that we are providing in Strato Web Shops strengthen the multi-channel process and help online retailers reach more customers and generate more sales.”

All Web Shops include the complete package: web domain, email accounts, unlimited data traffic and security features. Five new templates can be used directly or adapted according to individual preferences and Web Shops come with many features and gateways to Google, Ebay, Paypal and others to support online retailers in their marketing activities and payment processes. No technical or programming skills are needed to set up Strato Web Shops.

For more information go to strato-hosting.co.uk/shops.

*Price excludes VAT
** http://www.gartner.com/it/content/1462300/1462334/december_15_top_predictions_for_2011_dplummer.pdf

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Shelley Facius
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