Health Literacy Innovations & Medicaid Health Plans of America Announce New Strategic Partnership

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Health Literacy Innovations & Medicaid Health Plans of America Join Forces

Health Literacy Innovations (HLI), creator of the Health Literacy Advisor (HLA), the nation’s first interactive health literacy software tool, and Medicaid Health Plans of America (MHPA), the leading trade association solely focused on representing Medicaid health plans, today announced a new strategic alliance.

As an MHPA Advantage partner, HLI will help support MHPA members to understand and respond to the myriad of new health literacy requirements and standards the health care industry now demands.

“With HHS’ National Action Plan to Improve Health Literacy, the national reform bill which calls for health literacy responsibility, the Plain Language Act of 2010, and growing request from states and employers to produce materials at or lower than 6th grade reading level, there is growing pressure on our members to comply with health literacy standards,” says MHPA CEO Thomas Johnson. “Through our new partnership with HLI, we are confident our members that need ease and simplification in the review of their materials for consumers will find the HLA a tremendous asset,” he says.

A revolutionary software tool to help improve printed materials for consumers and patients, the HLA allows users to streamline the health literacy review process to meet health literacy standards now being required by the government, accrediting bodies, and employers. Unlike other readability programs that allege to review for health literacy, the HLA works directly in Microsoft Word and cleans documents removing URLs, bullets, and phone numbers, and names of cities and states before measuring for readability. With no need to cut and paste text into boxes, the HLA offers remarkable efficiency and reliability in the simplification process.

“Our new partnership with MHPA advances our joint goals to develop and advance public policy that controls costs and improves access and delivery of quality health care to Medicaid members,” states
HLA Chief Content Expert and Multilingual Director Aracely Rosales. “We look forward to a productive and exciting new partnership,” she concludes.

About Health Literacy: In the U.S., an individual's ability to understand and act on medical instructions and information - "health literacy" is a stronger predictor of health status than age, income, employment, education, race, or ethnicity. Studies have documented gaps between the way health information is presented and the ability of most Americans to understand and act on it. Low health literacy puts consumers at risk: people with poor health literacy remain in the hospital more days per admission, have increased ER and doctors’ visits, and even earlier deaths.

About HLI: Knowing that “literacy” is the single most important indicator of a health outcome, Health Literacy Innovations (HLI), creates tools to help eliminate medical mistakes and confusion due to low health literacy. HLI's flagship product, the Health Literacy Advisor (HLA), is the nation's first interactive health literacy software tool. A simple add-in to Microsoft Word, the HLA is revolutionizing a labor intensive review process with a powerful software tool to help communicators evaluate, standardize, and produce clear health information. The HLA applies nine well-known readability indices and an interactive search-and-replace function that allows users to set desired reading levels, evaluate a document's readability level, track problems areas, and then replace hard-to-read terms and phrases with plain language alternatives. A ReadsEasy™ stamp (and virtual cheer) appear when users meet their desired readability level. Together, these functions set the HLA apart from other tools not designed for health literacy. For more information visit or call 301-230-4966.

About MPHA: Medicaid Health Plans of America (MHPA) is the leading trade association solely focused on representing Medicaid health plans. MHPA provides advocacy, research and organized forums that support the development of policy solutions to enhance the delivery of quality health care. For more information, visit Medicaid Health Plans of America at or email at info(at)mhpa(dot)org.


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