“As we move the bambeco brand forward and increase our presence in the market, we will develop innovative marketing initiatives to drive topline sales, acquire new customers and retain existing customers,” said Ms. Aplin.
Baltimore, MD (PRWEB) June 13, 2011
Bambeco, a Baltimore-based, early-stage, eco-conscious retailer of home décor, furniture and accessories announced that Andrea L. Gulli has been named Chief Marketing Officer. This newly created position will create and develop the brand’s marketing strategy and initiatives, as well as the online customer experience. Ms. Gulli will report directly to Susan Aplin, CEO of bambeco.
“As we move the bambeco brand forward and increase our presence in the market, we will develop innovative marketing initiatives, channel strategies and improved customer experience to drive topline sales, acquire new customers and retain existing customers,” said Ms. Aplin. “Andrea’s background and demonstrated success will play an integral role in these efforts and we look forward to working with her to maximize bambeco’s growth opportunities.”
Ms. Gulli has worked in multi-channel retail companies since 1998, and has focused exclusively on e-commerce and marketing initiatives. She was Vice President of E-Commerce at New York & Company, with responsibility for customer experience, digital marketing initiatives and analytics, and previously served as Operating Vice President of E-Commerce and Credit Marketing at The J. Jill Group, Inc., where she launched and developed the e-commerce channel, as well as the brand’s credit and loyalty marketing programs.
Bambeco is the home furnishings and décor company where the eco-conscious consumer intersects with home décor and lifestyle needs. Bambeco curates the best green products and presents them in one easy-to-navigate shopping experience for the consumer who does not want to sacrifice style and value to be eco-conscious. Launched on Earth Day 2009, Bambeco celebrates bamboo, the planet’s most renewable and versatile resource, and ecology, the essential relationship we have with the natural environment.