CoolTrade Partners With Online Broker TradeKing to Offer Next Generation Trading Technology

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CoolTrade Inc. (http://www.cool-trade.com), a global pioneer in robotic trading technology, today announced a strategic partnership with leading online broker TradeKing (http://www.tradeking.com) to provide fully automated robotic stock trading using the new TradeKing API (Application Programming Interface). TradeKing’s advanced platform and CoolTrade’s innovative trading solution will provide both CoolTrade and TradeKing clients a next generation trading experience.

“CoolTrade is pleased to partner with TradeKing,” said CoolTrade CEO, Ed Barsano, “The TradeKing API delivers a superior performance that enables the most innovative trading solutions and makes robotic trading and other applications extremely attractive.

CoolTrade Inc. (http://www.cool-trade.com), a global pioneer in robotic trading technology, today announced a strategic partnership with leading online broker TradeKing (http://www.tradeking.com) to provide fully automated robotic stock trading using the new TradeKing API (Application Programming Interface). TradeKing’s advanced platform and CoolTrade’s innovative trading solution will provide both CoolTrade and TradeKing clients a next generation trading experience.

“CoolTrade is pleased to partner with TradeKing,” said CoolTrade CEO, Ed Barsano, “The TradeKing API delivers a superior performance that enables the most innovative trading solutions and makes robotic trading and other applications extremely attractive to investors. By integrating our revolutionary software with TradeKing’s platform, we can provide the high performance necessary to take advantage of fully automated robotic stock trading. Plus, combined with TradeKing’s low fees and award-winning customer service, the integration is a perfect fit for our clients.”

“TradeKing is focused on continuing to innovate to enable investors to trade in the way that best suits their individual style and preferences,” said Tom Desmond, TradeKing Chief Growth Officer. “Our new API is the foundation of that commitment. We’re delighted to partner with CoolTrade to give our clients access to all of its features and benefits, while still leveraging TradeKing’s secure trading environment, low prices and industry-leading service.”

The CoolTrade application provides stock filtering, strategy building, real-time strategy testing and revolutionary robotic “stealth” trading. Additionally CoolTrade’s profit protection and profit maximization features have made it a popular application in over 40 countries for trading the U.S. stock market. As a special offer, trades made through CoolTrade on the TradeKing platform will cost just $1 per trade for the first three months of trading for each client, regardless of the number of trades or number of shares per order(1). After the first three months, fees return to TradeKing’s customary low flat rate of $4.95 per trade(2). In addition, TradeKing clients who sign up to use the CoolTrade application by July 31, 2011, via the link http://www.cool-trade.com?tk=y will receive a special discounted rate of $49.99 per month. Even if signing up after July 31st, Any TradeKing customers subscribing after July 31, 2011 will still a receive a 20 percent discount off the yearly CoolTrade subscription fee (current fee is $3,990 per year).

About CoolTrade
COOLTRADE, Inc. is a premier provider of no-programming-required automated stock trading technology with its groundbreaking point-and-click robotic trading system. Designed to simplify, automate, and eliminate human error in the strategy-development and stock trading processes. CoolTrade's automated solution has achieved popular appeal with its Profit Protection, Profit Maximization, Real-time Simulation, and Stealth Mode features. The CoolTrade software is running on thousands of computers in over 40 countries.

For more information, visit http://www.cool-trade.com.

About TradeKing
TradeKing (http://www.tradeking.com) is a nationally licensed online stock and options broker offering simple, low cost online trading fees ($4.95 per trade plus $.65 per option contract, $8.95 per trade plus $.15 per options contract for nine or more contracts) with no hidden costs or account minimums.2 A pioneer in integrating new financial social media as part of its innovative online equities, options trading and fixed-income trading platform, TradeKing has received multiple discount broker awards from top industry sources and was rated best in customer service by SmartMoney3 Magazine, ahead of OptionsXpress, Scottrade, Fidelity, and TD Ameritrade. (June 2011 SmartMoney Broker Survey).

Follow TradeKing on Twitter at http://twitter.com/TradeKing,
Facebook at http://www.facebook.com/tradeking,
YouTube at http://www.youtube.com/tradeking,
LinkedIn at http://www.linkedin.com/company/tradeking.

Options involve risk and are not suitable for all investors. For more information, please review the Characteristics and Risks of Standard Options brochure before you begin trading options. Options investors may lose the entire amount of their investment in a relatively short period of time.

TradeKing provides self-directed investors with discount brokerage services, and does not make recommendations or offer investment, financial, legal or tax advice. The content of this press release is provided for educational and informational purposes only, does not constitute a recommendation to enter in any of the securities transactions or to engage in any of the investment strategies presented herein, and does not represent the opinions of TradeKing or its employees.

Online trading has inherent risks due to system response and access times that vary due to market conditions, system performance and other factors. An investor should understand these and additional risks before trading.
Member FINRA/SIPC.

(1)    Promotional offer allows equity and ETF trades to be executed at $1 per trade for 90 days, after which standard commission rates will apply. See our Commissions + Fees page at http://www.tradeking.com/fees for details. Promotional offer is only valid if account is funded with $2,000 or more within 60 days of account opening. 90-day promotional period begins when funding requirements have been met. Please read our Privacy & Security statement. One offer per household. Offer is non-transferable and cannot be combined with any other offer.

(2)    $4.95 for equity and option trades, add 65 cents per option contract. Trade more than 8 contracts, and we'll automatically lower your cost to $8.95 per trade plus 15 cents per contract. TradeKing charges an additional $0.35 per contract on certain index products where the exchange charges fees. TradeKing adds $0.01 per share on the entire order for stocks priced less than $1.00. See our Commissions + Fees page at http://www.tradeking.com/fees for details on commissions on low-priced stocks, option spreads, and other securities.

(3)    TradeKing was ranked #1 in Customer Service in the SmartMoney June 2011 Broker Survey based on the following categories: Commissions and Fees, Mutual Funds & Investment Products, Banking Services, Trading Tools, Research, and Customer Service. SmartMoney is a registered trademark of SmartMoney, a joint publishing venture between Dow Jones & Company, Inc. and Hearst Partnership. Supporting documentation for any claims, comparison, statistics, or other technical data, will be supplied upon request by calling 877-495-5464 or via email at service(at)tradeking(dot)com.

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Julie Wojo
CoolTrade Inc.
(480) 626-1448
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